In Episode 10 of the Late Night Internet Marketing Podcast, I tackled a question that came up on Twitter: why do I always say “we” instead of “I” when I am a solo entrepreneur? The answer turned into a deeper conversation about mindset, teamwork, and what it takes to build a real business.

The Power of “We” in Business

Small business expert Denise O'Berry asked me on Twitter why I use “we” on my blog and podcast. My first thought was practical — I have outsource employees, a transcriptionist, graphics people. It really is “we.” But the deeper reason comes from twenty years of engineering management, where I learned that nothing worthwhile gets accomplished alone.

Using “we” is not just a quirk. It reflects an outward-focused mindset that puts your team and your customers at the center of everything. When you think in terms of “we,” you naturally shift away from a self-centered approach to business and toward one that serves others.

Interview with Sterling from Internet Business Mastery

The highlight of this episode was my interview with Jeremy “Sterling” Frandsen from Internet Business Mastery, one of the top business podcasts at the time. Sterling shared his thinking on two powerful concepts: lifestyle design and definite major purpose.

Lifestyle design means building your business around the life you want, rather than letting your business dictate your life. Definite major purpose — a concept from Napoleon Hill — means getting crystal clear on your “why” before you start building. Too many entrepreneurs chase tactics without ever defining what success actually looks like for them personally.

Sterling's advice was practical: define your ideal lifestyle, calculate the income needed to support it, then choose a business model that fits. This prevents the common trap of building a business that makes money but makes you miserable.

Key Takeaways from Episode 10

• Think in terms of “we.” Even as a solo entrepreneur, you are building something bigger than yourself. Act like it.
• Focus outward. Your business exists to serve your customers. The compensation follows the value you create.
• Define your purpose first. Know what you want your life to look like before you start building your business.
• Design your business around your life. Not the other way around.

These principles have guided my own business for over fifteen years, and they remain just as relevant in 2026 as they were when I first recorded this episode.