Internet Marketing Podcast Transcripts Archives

The Best Copywriting Formula: The PASTOR Method [LNIM129 Transcript]

by retta719 | Mar 7, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 129. For the show notes and audio, see LNIM129 Show Notes. The Power of Storytelling in Your Copy Almost no matter what kind of persuasive communication you create, storytelling is one of the most powerful techniques available....

11 Copywriting Tips That Improve Your Marketing Today [LNIM128 Transcript]

by retta719 | Feb 27, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 128. For the show notes and audio, see LNIM128 Show Notes. A Customer Service Story Worth Studying My wife rents camera lenses from ATS Camera Rentals before we commit to buying. Every time she rents something, it arrives with a...

Optimizing Content for Voice Search [LNIM125 Transcript]

by retta719 | Feb 7, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 125. For the show notes and audio, see LNIM125 Show Notes. Marketing Lessons from an Escape Room I recently took my team from my day job to Escape Expert in Plano, Texas for a team building exercise. The marketing strategy at...

Canonical URLs in WordPress and HTTPS [LNIM124 Transcript]

by retta719 | Feb 1, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 124. For the show notes and audio, see LNIM124 Show Notes. Listener Question: Surprise HTTPS Switch Listener Gil Horton noticed something strange. His search results suddenly started showing as HTTPS instead of HTTP, even though...

LNIM123 Transcript: SEO Tips for Converting Rankings Into Clicks

by retta719 | Jan 25, 2017 | Internet Marketing Podcast Transcripts

Getting your content to rank in Google is only half the battle. If your search listing does not compel people to click, those rankings are wasted. In this episode, Mark breaks down exactly how to optimize the three elements of a search engine listing — your...

LNIM122 Transcript: Ray Edwards and Your 2017 Goals

by retta719 | Jan 17, 2017 | Internet Marketing Podcast Transcripts

What happens when a successful entrepreneur finally stops lying to himself about the goals he keeps failing to achieve? In this deeply personal interview, Mark sits down with copywriter and business coach Ray Edwards to unpack how Ray lost 60 pounds, paid off nearly...