Internet Marketing Podcast Transcripts Archives

Shopify SEO Tips: Optimize Your Store for Search [LNIM135 Transcript]

by retta719 | Apr 17, 2017 | Internet Marketing Podcast Transcripts

If you have a Shopify store and you are wondering why Google is not sending you any traffic, the answer is almost certainly that you have not done the SEO work. The good news is that most ecommerce stores completely ignore SEO, which means a little effort goes a long...

Understanding Facebook Ad Manager: Campaigns, Ad Sets, and Ads Explained [LNIM134 Transcript]

by retta719 | Apr 9, 2017 | Internet Marketing Podcast Transcripts

Facebook Ad Manager looks intimidating the first time you open it. Tabs everywhere, unfamiliar terminology, and no clear explanation of how the pieces fit together. In this episode, Mark breaks down the three-level hierarchy of Facebook advertising, campaigns, ad...

LNIM 133 Transcript: Recap Conference Goals and What Is a Facebook Pixel

by retta719 | Apr 3, 2017 | Internet Marketing Podcast Transcripts

Ever wonder how that pair of shoes you browsed online suddenly shows up in your Facebook feed? The answer is the Facebook Pixel, and understanding how it works can transform your advertising results. In this episode, Mark also recaps his conference experience at...

Dropbox Tips and Why Attend Conferences [LNIM132 Transcript]

by retta719 | Mar 27, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 132. For the show notes and audio, see LNIM132 Show Notes. Light Yourself on Fire with Passion There is a quote often attributed to John Wesley: “Light yourself on fire with passion and people will come from miles to watch...

Demystifying UTM Parameters [LNIM131 Transcript]

by retta719 | Mar 18, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 131. For the show notes and audio, see LNIM131 Show Notes. Internet Marketing Fortune Cookie: The Crab Wonton “A crab wonton a day keeps the doctor away.” This fortune cookie is a play on the old apple-a-day proverb,...

Amazon Affiliate Commission Changes [LNIM130 Transcript]

by retta719 | Mar 15, 2017 | Internet Marketing Podcast Transcripts

This is the full transcript for Episode 130. For the show notes and audio, see LNIM130 Show Notes. Drop-Shipping as a Business Model One of the businesses that has always interested me is selling physical products online without ever touching inventory. The concept is...