Updated 2026: Episode 3 of the Late Night Internet Marketing podcast was my introduction to information products as a business model. It also featured one of my favorite early interviews, with Jonathan Leger, who shared practical advice that remains relevant 17 years later. Here is what the episode covered and what has changed since.

What This Episode Covered

The feature segment explained why selling information products, such as ebooks, courses, and digital downloads, is one of the most attractive online business models. I walked through seven advantages that Yanik Silver outlined in his book Moonlighting on the Internet:

• Low overhead. You create digital content and deliver it electronically. No printing, no shipping, no warehousing.
• Sell it repeatedly. One product can generate revenue for years after creation.
• Always open. Your digital storefront operates 24 hours a day, 365 days a year, in every time zone.
• Fully automated. Sales, payment processing, and delivery can run without your involvement.
• Works with affiliate marketing. Other people can sell your product for a commission, extending your reach.
• Location independent. Work from anywhere with an internet connection.
• No employees required. A solo creator can run the entire operation.

I also discussed the range of niches where information products thrive: how-to guides, self-help, financial education, fitness and health, skills training, and lifestyle design. ClickBank was the primary marketplace at the time for discovering and selling digital products.

Jonathan Leger's Three Tips for New Internet Marketers

Jon Leger (pronounced “Leh-jay”) was one of the most respected product creators in internet marketing at the time. His advice from that interview cuts through the noise that still plagues the industry:

1. Watch out for sharks. There are no free rides in internet marketing. Be skeptical of anyone promising easy money with no effort. Look for mentors who run real businesses selling real products, not just courses about making money online. If the headline says “anyone can do it with no work,” that is a shark talking.
2. Find a product that actually sells. Your passion matters, but the market has to exist. Jon's brother made nearly half a million dollars per year selling porch swings on eBay because he combined his love of woodworking with a product people wanted to buy. Find the intersection of interest and demand.
3. Get targeted traffic. Not all visitors are equal. Jon explained that someone searching “dog training basics” wants free information, while someone searching “dog behavior training” is more likely to purchase. Understanding buyer intent is the difference between traffic that converts and traffic that just bounces.

What Has Changed Since This Episode

The information product landscape has transformed since 2009. ClickBank is no longer the dominant marketplace. Video courses on platforms like Teachable and Kajabi have largely replaced PDF ebooks as the primary format. The tools for creating and selling information products are dramatically more accessible.

Jon Leger's products, including 3-Way-Links and TipDrop.com mentioned in the episode, are no longer active. The SEO tools and link-building strategies from that era have been made obsolete by Google's algorithm evolution. However, Jon's underlying advice about finding real products, getting targeted traffic, and avoiding hype remains as valid today as it was then.

Josh Spaulding's Information Product Success Formula, which I recommended in the episode, is also no longer available. Modern equivalents include courses from creators like Pat Flynn, Amy Porterfield, and others who teach information product creation with current platforms and strategies.

The Bottom Line

This episode captured the essentials of information product marketing at a time when the industry was still young. The specific tools and platforms have changed, but the business model is stronger than ever. If you have knowledge people value, packaging it into an information product remains one of the smartest ways to build online income.

For the full transcript, visit the MW003 transcript page. Subscribe to the Late Night Internet Marketing podcast on Apple Podcasts.