by Mark Mason | Feb 25, 2009 | Announcements
Back in 2009, I wrote about PepperJam's eBay Text Ads product, a JavaScript-based tool that automatically turned keywords on your web pages into affiliate links pointing to eBay products. At the time, it was an innovative approach to affiliate monetization. You added...
by Mark Mason | Feb 14, 2009 | Announcements
One of the most important lessons I brought from my day job in semiconductor engineering to my online business is this: you have to understand what your customer actually wants. Not what you think they want. Not what you wish they wanted. What they actually need and...
by Mark Mason | Jan 11, 2009 | Announcements
Back in 2009, a marketer named Brad Callen released a product called Google Trojan Horse. The concept was exactly what it sounded like: a tool designed to manipulate Google search rankings on computers where it was installed. It was controversial at the time, and I...
by Mark Mason | Jan 6, 2009 | Announcements
There is one fundamental truth in internet marketing that has not changed since I started in this business: if you want to make money online, you need traffic. You can have the best product, the most compelling sales page, and the most optimized email funnel in the...
by Mark Mason | Jan 5, 2009 | Announcements
Back in 2009, I wrote a post asking people to follow me on Twitter. At the time, Twitter was still relatively new and growing your follower count felt like a meaningful business goal. The specific platform dynamics have changed dramatically since then, but the...
by Mark Mason | Dec 25, 2008 | Announcements
I originally posted a brief holiday greeting back in December 2008. It was just a few sentences wishing everyone well. Seventeen years later, I want to expand on that sentiment because I think the holiday season carries an important message for anyone building a...
