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When Your Podcast Hits New and Notable: What That iTunes Milestone Meant

by Mark Mason | Sep 12, 2009 | Announcements

Updated 2026: In September 2009, the Late Night Internet Marketing podcast landed on the New and Notable list in the Business section of iTunes. At the time, I wrote a quick thank-you note to my listeners. Looking back, that moment was a small but meaningful milestone...

Working from 30,000 Feet: In-Flight WiFi and the Mobile Internet Entrepreneur

by Mark Mason | Jul 28, 2009 | Announcements

Updated 2026: In 2009, I was genuinely excited to discover that American Airlines had rolled out in-flight WiFi through GoGo (originally GoGoInFlight.com). I wrote a quick blog post from the plane, marveling at the ability to work at 30,000 feet for the low price of...

Firepow and the Era of WordPress Landing Page Tools

by Mark Mason | Jun 10, 2009 | Announcements

Updated 2026: This post originally shared a discount coupon for Firepow 2.0, a WordPress plugin that helped marketers create landing pages and sales pages. Firepow has been defunct for many years, and the coupon code is obviously long expired. But the need for landing...

Article Marketing Software: A Look Back at a Defunct SEO Strategy

by Mark Mason | Apr 1, 2009 | Announcements

Editor's note (2026): Article marketing — the practice of submitting keyword-stuffed articles to online directories for backlinks — is completely dead as an SEO strategy. Google's algorithm updates eliminated article directories as a viable ranking tactic...

Google Romance: A Look Back at Google’s Best April Fools Pranks

by Mark Mason | Mar 31, 2009 | Announcements

Every year, Google rolls out April Fools pranks that range from genius to groan-worthy. Back in 2009, I wrote about one of the more memorable ones: Google Romance. The tagline was perfect: “Romance is just another search problem.” You could upload your...

Why Copywriting Skills Still Matter More Than Any Marketing Tactic

by Mark Mason | Mar 23, 2009 | Announcements

In 2009, I tried to organize a free copywriting seminar for my readers. I had been writing about sales letters on the blog and figured a live webinar from a professional copywriter would be valuable. I even joked about trying to get Gary Halbert, the legendary direct...
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