{"id":9456,"date":"2015-11-18T15:19:06","date_gmt":"2015-11-18T15:19:06","guid":{"rendered":"http:\/\/www.latenightim.com\/?p=9456"},"modified":"2026-04-03T02:17:05","modified_gmt":"2026-04-03T07:17:05","slug":"will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/","title":{"rendered":"Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]"},"content":{"rendered":"<p>Pat Flynn's <a href=\"https:\/\/www.amazon.com\/Will-Fly-Test-Business-Before\/dp\/0997082305\"><em>Will It Fly?<\/em><\/a> is a business validation book that tackles two questions most entrepreneurs skip: will the market actually pay for this, and does this business fit the life you want to live? In this episode, Mark interviews Pat about the book's core framework, challenges him to share actionable tips, and asks how Pat validated the book itself using his own methods.<\/p>\n<h2>What You'll Learn in This Episode<\/h2>\n<ul>\n<li>Why <em>Will It Fly?<\/em> addresses both market validation and lifestyle alignment<\/li>\n<li>The Airport Test and Oprah Test for checking personal fit<\/li>\n<li>Pat's customer PLAN framework: Problems, Language, Anecdotes, and Needs<\/li>\n<li>How Pat pre-sold the book face-to-face at conferences with a 90% conversion rate<\/li>\n<li>How to validate business ideas in stages to minimize risk<\/li>\n<\/ul>\n<h2>Show Notes<\/h2>\n<ul>\n<li>Pat gives his elevator pitch for <em>Will It Fly?<\/em> &#8212; a validation book done in two ways: validating the idea to the market, and validating that the idea aligns with your personal goals and lifestyle.<\/li>\n<li>Pat explains the lifestyle design aspect through thought experiments including the Airport Test (imagining your ideal life five years out) and the Oprah Test (whether you would be comfortable as the public face of this business).<\/li>\n<li>How the book helps people who already have businesses by bringing them back to fundamentals through practical exercises Pat calls Mission Designs.<\/li>\n<li>Pat shares the customer PLAN framework (Problems, Language, Anecdotes, Needs) as a replacement for the traditional customer avatar, emphasizing real conversations and forum research over fictional profiles.<\/li>\n<li>Pat reveals that he validated the book by asking people at conferences to pay him ten dollars on the spot &#8212; nine out of ten people paid immediately.<\/li>\n<li>Discussion of iterative validation: start with a landing page, gauge interest, then deepen engagement before investing in full product creation.<\/li>\n<\/ul>\n<h2>Links Mentioned in This Episode<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com\/Will-Fly-Test-Business-Before\/dp\/0997082305\">Will It Fly?<\/a> by Pat Flynn<\/li>\n<li><a href=\"https:\/\/www.smartpassiveincome.com\/\">Smart Passive Income<\/a> with Pat Flynn<\/li>\n<\/ul>\n<h2>What's Changed Since This Episode<\/h2>\n<p><em>Will It Fly?<\/em> launched in early 2016 and became a bestseller, selling over 100,000 copies. The validation framework Pat described has become standard practice in the entrepreneurial community. Pat himself has continued to practice what he preaches &#8212; in 2023 he sold Smart Passive Income and pivoted to Deep Pocket Monster, validating the new niche before going all in.<\/p>\n<p>The forum research techniques Pat described still work, but modern tools like SparkToro, Reddit search, and AI-powered audience analysis have made the process faster. Pre-selling through platforms like Kickstarter and Gumroad has become mainstream. The core principle remains: get real people to take real action before you build the full product.<\/p>\n<h2>Listen and Subscribe<\/h2>\n<p>Listen to Late Night Internet Marketing on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Apple Podcasts<\/a> or subscribe at <a href=\"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\">latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"PodcastEpisode\",\n  \"name\": \"Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]\",\n  \"url\": \"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/\",\n  \"datePublished\": \"2015-11-18T15:19:06\",\n  \"dateModified\": \"2026-04-03\",\n  \"description\": \"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Mark Mason\",\n    \"url\": \"https:\/\/www.latenightim.com\/about\/\",\n    \"jobTitle\": \"Host, Late Night Internet Marketing Podcast\",\n    \"description\": \"Mark Mason helps part-time entrepreneurs build internet businesses one night at a time. Podcasting since 2009.\",\n    \"sameAs\": [\n      \"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\",\n      \"https:\/\/www.facebook.com\/latenightim\",\n      \"https:\/\/twitter.com\/markmason\"\n    ]\n  },\n  \"partOfSeries\": {\n    \"@type\": \"PodcastSeries\",\n    \"name\": \"Late Night Internet Marketing Podcast\",\n    \"url\": \"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\"\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pat Flynn&#8217;s Will It Fly? is a business validation book that tackles two questions most entrepreneurs skip: will the market actually pay for this, and does this business fit the life you want to live? In this episode, Mark interviews Pat about the book&#8217;s core framework, challenges him to share actionable tips, and asks how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9457,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Will It Fly Pat Flynn validation","_yoast_wpseo_title":"Will It Fly Book: Pat Flynn's Business Validation Framework | LNIM090","_yoast_wpseo_metadesc":"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-9456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will It Fly Book: Pat Flynn&#039;s Business Validation Framework | LNIM090<\/title>\n<meta name=\"description\" content=\"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will It Fly Book: Pat Flynn&#039;s Business Validation Framework | LNIM090\" \/>\n<meta property=\"og:description\" content=\"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/\" \/>\n<meta property=\"og:site_name\" content=\"Late Night Internet Marketing Podcast with Mark Mason\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/masonworld\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-18T15:19:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T07:17:05+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg\" \/>\n<meta name=\"author\" content=\"Mark Mason\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@masonworld\" \/>\n<meta name=\"twitter:site\" content=\"@masonworld\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Mason\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/\"},\"author\":{\"name\":\"Mark Mason\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#\\\/schema\\\/person\\\/9372eea62aeac9834382c69e9ed9fd90\"},\"headline\":\"Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]\",\"datePublished\":\"2015-11-18T15:19:06+00:00\",\"dateModified\":\"2026-04-03T07:17:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/\"},\"wordCount\":472,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.latenightim.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/Dollarphotoclub_94745729.jpg\",\"articleSection\":[\"Podcast\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/\",\"url\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/\",\"name\":\"Will It Fly Book: Pat Flynn's Business Validation Framework | LNIM090\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.latenightim.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/Dollarphotoclub_94745729.jpg\",\"datePublished\":\"2015-11-18T15:19:06+00:00\",\"dateModified\":\"2026-04-03T07:17:05+00:00\",\"description\":\"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.latenightim.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/Dollarphotoclub_94745729.jpg\",\"contentUrl\":\"https:\\\/\\\/www.latenightim.com\\\/wp-content\\\/uploads\\\/2015\\\/11\\\/Dollarphotoclub_94745729.jpg\",\"width\":8164,\"height\":4223,\"caption\":\"Businessman flying super fast with data numbers left behind concept\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.latenightim.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#website\",\"url\":\"https:\\\/\\\/www.latenightim.com\\\/\",\"name\":\"Late Night Internet Marketing Podcast with Mark Mason\",\"description\":\"Building Internet Businesses With Affiliate Marketing One Night At A Time\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.latenightim.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#organization\",\"name\":\"Late Night Internet Marketing Podcast with Mark Mason\",\"url\":\"https:\\\/\\\/www.latenightim.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.latenightim.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/IM-Podcast-700sq.jpg\",\"contentUrl\":\"https:\\\/\\\/www.latenightim.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/IM-Podcast-700sq.jpg\",\"width\":700,\"height\":700,\"caption\":\"Late Night Internet Marketing Podcast with Mark Mason\"},\"image\":{\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/masonworld\",\"https:\\\/\\\/x.com\\\/masonworld\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.latenightim.com\\\/#\\\/schema\\\/person\\\/9372eea62aeac9834382c69e9ed9fd90\",\"name\":\"Mark Mason\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b800c425c86cd473783904b834b3d5ac57ba0fe956ffc196a60e026d7269008?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b800c425c86cd473783904b834b3d5ac57ba0fe956ffc196a60e026d7269008?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6b800c425c86cd473783904b834b3d5ac57ba0fe956ffc196a60e026d7269008?s=96&d=mm&r=g\",\"caption\":\"Mark Mason\"},\"sameAs\":[\"http:\\\/\\\/www.latenightim.com\",\"https:\\\/\\\/x.com\\\/masonworld\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Will It Fly Book: Pat Flynn's Business Validation Framework | LNIM090","description":"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/","og_locale":"en_US","og_type":"article","og_title":"Will It Fly Book: Pat Flynn's Business Validation Framework | LNIM090","og_description":"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.","og_url":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/","og_site_name":"Late Night Internet Marketing Podcast with Mark Mason","article_publisher":"https:\/\/www.facebook.com\/masonworld","article_published_time":"2015-11-18T15:19:06+00:00","article_modified_time":"2026-04-03T07:17:05+00:00","og_image":[{"url":"http:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg","type":"","width":"","height":""}],"author":"Mark Mason","twitter_card":"summary_large_image","twitter_image":"http:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg","twitter_creator":"@masonworld","twitter_site":"@masonworld","twitter_misc":{"Written by":"Mark Mason","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#article","isPartOf":{"@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/"},"author":{"name":"Mark Mason","@id":"https:\/\/www.latenightim.com\/#\/schema\/person\/9372eea62aeac9834382c69e9ed9fd90"},"headline":"Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]","datePublished":"2015-11-18T15:19:06+00:00","dateModified":"2026-04-03T07:17:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/"},"wordCount":472,"commentCount":0,"publisher":{"@id":"https:\/\/www.latenightim.com\/#organization"},"image":{"@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg","articleSection":["Podcast"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/","url":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/","name":"Will It Fly Book: Pat Flynn's Business Validation Framework | LNIM090","isPartOf":{"@id":"https:\/\/www.latenightim.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#primaryimage"},"image":{"@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#primaryimage"},"thumbnailUrl":"https:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg","datePublished":"2015-11-18T15:19:06+00:00","dateModified":"2026-04-03T07:17:05+00:00","description":"Mark interviews Pat Flynn about Will It Fly, covering the customer PLAN framework, lifestyle validation tests, and how Pat pre-sold the book at conferences.","breadcrumb":{"@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#primaryimage","url":"https:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg","contentUrl":"https:\/\/www.latenightim.com\/wp-content\/uploads\/2015\/11\/Dollarphotoclub_94745729.jpg","width":8164,"height":4223,"caption":"Businessman flying super fast with data numbers left behind concept"},{"@type":"BreadcrumbList","@id":"https:\/\/www.latenightim.com\/will-it-fly-book-business-validation-strategies-from-pat-flynn-lnim090\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.latenightim.com\/"},{"@type":"ListItem","position":2,"name":"Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090]"}]},{"@type":"WebSite","@id":"https:\/\/www.latenightim.com\/#website","url":"https:\/\/www.latenightim.com\/","name":"Late Night Internet Marketing Podcast with Mark Mason","description":"Building Internet Businesses With Affiliate Marketing One Night At A Time","publisher":{"@id":"https:\/\/www.latenightim.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.latenightim.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.latenightim.com\/#organization","name":"Late Night Internet Marketing Podcast with Mark Mason","url":"https:\/\/www.latenightim.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.latenightim.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.latenightim.com\/wp-content\/uploads\/2019\/03\/IM-Podcast-700sq.jpg","contentUrl":"https:\/\/www.latenightim.com\/wp-content\/uploads\/2019\/03\/IM-Podcast-700sq.jpg","width":700,"height":700,"caption":"Late Night Internet Marketing Podcast with Mark Mason"},"image":{"@id":"https:\/\/www.latenightim.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/masonworld","https:\/\/x.com\/masonworld"]},{"@type":"Person","@id":"https:\/\/www.latenightim.com\/#\/schema\/person\/9372eea62aeac9834382c69e9ed9fd90","name":"Mark Mason","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6b800c425c86cd473783904b834b3d5ac57ba0fe956ffc196a60e026d7269008?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b800c425c86cd473783904b834b3d5ac57ba0fe956ffc196a60e026d7269008?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6b800c425c86cd473783904b834b3d5ac57ba0fe956ffc196a60e026d7269008?s=96&d=mm&r=g","caption":"Mark Mason"},"sameAs":["http:\/\/www.latenightim.com","https:\/\/x.com\/masonworld"]}]}},"_links":{"self":[{"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/posts\/9456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/comments?post=9456"}],"version-history":[{"count":1,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/posts\/9456\/revisions"}],"predecessor-version":[{"id":32578,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/posts\/9456\/revisions\/32578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/media\/9457"}],"wp:attachment":[{"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/media?parent=9456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/categories?post=9456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.latenightim.com\/wp-json\/wp\/v2\/tags?post=9456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}