{"id":9364,"date":"2015-04-25T05:31:09","date_gmt":"2015-04-25T05:31:09","guid":{"rendered":"http:\/\/www.latenightim.com\/?p=9364"},"modified":"2026-04-03T02:17:24","modified_gmt":"2026-04-03T07:17:24","slug":"google-mobile-friendly-update-lnim088","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/google-mobile-friendly-update-lnim088\/","title":{"rendered":"Google Mobile Friendly Update and Restarting Your Goals [LNIM088]"},"content":{"rendered":"<p>Google's mobile-friendly update landed in April 2015, and it was a big one. In this episode, Mark covers what the update means for your website rankings, how to test and fix your site, and the practical difference between plugin-based mobile themes and full responsive redesigns. He also shares 11 steps for getting back on track when you have fallen behind on your business goals.<\/p>\n<h2>What You'll Learn in This Episode<\/h2>\n<ul>\n<li>What Google's mobile-friendly algorithm update changed and why it matters<\/li>\n<li>How to test your site and the two options for making it mobile-friendly<\/li>\n<li>Eleven practical steps for restarting goals after falling off track<\/li>\n<\/ul>\n<h2>Show Notes<\/h2>\n<ul>\n<li><strong>Google's mobile-friendly update:<\/strong> Google began heavily weighting mobile-friendliness as a ranking factor. Mark explains the three types of mobile approaches (old school, separate mobile theme, responsive design) and recommends testing with Google's Mobile-Friendly Testing Tool. Quick fix: install WP-Touch or Jetpack. Long-term fix: switch to a responsive theme.<\/li>\n<li><strong>11 steps for getting your goals back on track:<\/strong> Consider the root cause. Leave the past behind. Reassess your why. Reassess the goal itself. Cash in on accountability. Reinvest in accountability by re-declaring intentions. Make a clear, detailed plan. Block time on your calendar like an airline flight. Focus on what you can do now. Check your environment. Just get started.<\/li>\n<\/ul>\n<h2>Links Mentioned in This Episode<\/h2>\n<ul>\n<li><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Google Mobile-Friendly Testing Tool<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wptouch\/\">WP-Touch Plugin<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/jetpack\/\">Jetpack Plugin<\/a><\/li>\n<li><a href=\"https:\/\/yoast.com\/\">Yoast<\/a> &#8212; article on Mobilegeddon impact<\/li>\n<\/ul>\n<h2>What's Changed Since This Episode<\/h2>\n<p>Google has moved far beyond the 2015 mobile-friendly update. Mobile-first indexing is now the default for all sites, and Core Web Vitals (page speed, interactivity, visual stability) have become the primary performance metrics that affect rankings. Nearly all modern WordPress themes are responsive out of the box, making the plugin-based solutions Mark discussed largely unnecessary. The goal-setting framework remains practical and relevant.<\/p>\n<h2>Listen and Subscribe<\/h2>\n<p>Listen to Late Night Internet Marketing on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Apple Podcasts<\/a> or subscribe at <a href=\"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\">latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"PodcastEpisode\",\n  \"name\": \"Google Mobile Friendly Update and Restarting Your Goals [LNIM088]\",\n  \"url\": \"https:\/\/www.latenightim.com\/google-mobile-friendly-update-lnim088\/\",\n  \"datePublished\": \"2015-04-25T05:31:09\",\n  \"dateModified\": \"2026-04-03\",\n  \"description\": \"Mark Mason covers Google's mobile-friendly algorithm update with practical fixes, plus 11 steps for getting your business goals back on track after falling behind.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Mark Mason\",\n    \"url\": \"https:\/\/www.latenightim.com\/about\/\",\n    \"jobTitle\": \"Host, Late Night Internet Marketing Podcast\",\n    \"description\": \"Mark Mason helps part-time entrepreneurs build internet businesses one night at a time. 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He also shares 11 steps for getting back on track [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"mobile friendly website SEO","_yoast_wpseo_title":"Google Mobile Friendly Update and Restarting Your Goals | LNIM088","_yoast_wpseo_metadesc":"Mark Mason covers Google's mobile-friendly algorithm update with practical fixes, plus 11 steps for getting your business goals back on track after falling behind.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-9364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Mobile Friendly Update and Restarting Your Goals 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