  {"id":8796,"date":"2015-01-08T18:53:32","date_gmt":"2015-01-08T18:53:32","guid":{"rendered":"http:\/\/www.latenightim.com\/?p=8796"},"modified":"2026-04-03T02:17:39","modified_gmt":"2026-04-03T07:17:39","slug":"creating-valuable-content-lnim086","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/creating-valuable-content-lnim086\/","title":{"rendered":"Sneaking Around at Work and Creating Valuable Content [LNIM086]"},"content":{"rendered":"<p>Creating valuable content is the engine that drives every online business. In this episode, Mark lays out his 2015 content goals, shares practical rules for keeping your internet business completely separate from your day job, and examines how YouTuber Paul Soares Jr. built a million-subscriber channel by educating and entertaining his audience. Mark also interviews his 8-year-old son Zach, who breaks down exactly what makes content worth watching.<\/p>\n<h2>What You'll Learn in This Episode<\/h2>\n<ul>\n<li>Mark's aggressive 2015 content plan and the book that inspired it<\/li>\n<li>Three rules for separating your side business from your employer<\/li>\n<li>How Paul Soares Jr. became a YouTube authority through quality, consistency, and clean content<\/li>\n<li>An 8-year-old's honest take on what makes content worth consuming<\/li>\n<\/ul>\n<h2>Show Notes<\/h2>\n<ul>\n<li>Mark's 2015 publication strategy: one podcast episode, one video, and one written piece per week, plus bringing back the Late Night Internet Marketing Minute.<\/li>\n<li><a href=\"https:\/\/www.amazon.com\/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform\/dp\/0979019710\">The Miracle Morning<\/a> by Hal Elrod &#8212; the book that helped Mark establish productive morning routines for content creation.<\/li>\n<li>Rules for balancing your day job and side business: never work on your side business during work hours, never use company resources, and make sure your online activity aligns with your employer's values.<\/li>\n<li>Whether to use your real name or an alias online, and why transparency matters either way.<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/user\/paulsoaresjr\">Paul Soares Jr.<\/a> built over one million YouTube subscribers through high-quality, educational, family-friendly Minecraft videos &#8212; a masterclass in creating valuable content that sets you apart from the competition.<\/li>\n<li>Mark's interview with his son Zach reveals the fundamentals: people watch content that entertains them and teaches them something useful. The boring stuff gets skipped.<\/li>\n<\/ul>\n<h2>Links Mentioned in This Episode<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.amazon.com\/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform\/dp\/0979019710\">The Miracle Morning<\/a> by Hal Elrod<\/li>\n<li><a href=\"https:\/\/www.smartpassiveincome.com\/\">Pat's Interview with Hal<\/a> on the SPI Podcast<\/li>\n<li><a href=\"https:\/\/www.youtube.com\/user\/paulsoaresjr\">Paul Soares Jr. YouTube Channel<\/a><\/li>\n<\/ul>\n<h2>What's Changed Since This Episode<\/h2>\n<p>The content creator economy has exploded since 2015. Paul Soares Jr. remains active, and Minecraft has become the best-selling video game of all time. The side business rules Mark outlined have become more relevant as remote work blurs the lines between personal and professional time. <em>The Miracle Morning<\/em> sold over 3 million copies. The core lesson &#8212; content that educates and entertains wins &#8212; applies to every platform and niche in 2026.<\/p>\n<h2>Listen and Subscribe<\/h2>\n<p>Listen to Late Night Internet Marketing on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Apple Podcasts<\/a> or subscribe at <a href=\"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\">latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"PodcastEpisode\",\n  \"name\": \"Sneaking Around at Work and Creating Valuable Content [LNIM086]\",\n  \"url\": \"https:\/\/www.latenightim.com\/creating-valuable-content-lnim086\/\",\n  \"datePublished\": \"2015-01-08T18:53:32\",\n  \"dateModified\": \"2026-04-03\",\n  \"description\": \"Mark Mason shares rules for keeping your side business separate from your day job, examines a million-subscriber YouTube success story, and gets content creation tips from his 8-year-old.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Mark Mason\",\n    \"url\": \"https:\/\/www.latenightim.com\/about\/\",\n    \"jobTitle\": \"Host, Late Night Internet Marketing Podcast\",\n    \"description\": \"Mark Mason helps part-time entrepreneurs build internet businesses one night at a time. 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Mark also interviews [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"creating valuable content tips","_yoast_wpseo_title":"Sneaking Around at Work and Creating Valuable Content | LNIM086","_yoast_wpseo_metadesc":"Mark Mason shares rules for keeping your side business separate from your day job, examines a million-subscriber YouTube success story, and gets content creation tips from his 8-year-old.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-8796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sneaking Around at Work and Creating Valuable Content | 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