{"id":7277,"date":"2013-07-20T04:27:19","date_gmt":"2013-07-20T04:27:19","guid":{"rendered":"http:\/\/www.latenightim.com\/?p=7277"},"modified":"2026-04-02T22:53:46","modified_gmt":"2026-04-03T03:53:46","slug":"how-to-do-niche-keyword-research-part-2","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/how-to-do-niche-keyword-research-part-2\/","title":{"rendered":"How to Do Niche Keyword Research: Judging Competition (Part 2) [LNIM058]"},"content":{"rendered":"<h2>Hook<\/h2>\n<p>You found a list of promising keywords in Part 1. Now the hard question: can you actually rank for any of them? In this episode, I break down how to judge keyword competition using the 80\/20 rule. Spoiler: most of the popular methods for evaluating competition are wrong.<\/p>\n<h2>What You'll Learn<\/h2>\n<ul>\n<li>Three common ways people judge keyword competition that are misleading<\/li>\n<li>Why backlinks remain the foundation of Google's ranking algorithm<\/li>\n<li>How to apply the 80\/20 rule to keyword competition analysis<\/li>\n<li>The difference between on-page and off-page SEO factors<\/li>\n<li>A practical framework for deciding if you can rank for a keyword<\/li>\n<\/ul>\n<h2>Episode Summary<\/h2>\n<p>This is Part 2 of my series on niche keyword research. In Part 1 (Episode 057), we covered how to find potential keywords and determine their popularity. This episode tackles the other half of the equation: judging competition.<\/p>\n<p>I started by debunking three commonly used competition metrics that mislead people:<\/p>\n<ul>\n<li><strong>Advertiser competition<\/strong> from the Google Keyword Planner tells you how many people are bidding on ads for that keyword, not how hard it is to rank organically. It can hint at commercial intent, but it is not a competition metric.<\/li>\n<li><strong>Number of competing pages<\/strong> (the total results Google shows) is meaningless. It is like saying the number of joggers in the US is a good way to predict if you can win the Boston Marathon.<\/li>\n<li><strong>Number of in-title results<\/strong> is slightly better but still unreliable as a standalone metric.<\/li>\n<\/ul>\n<p>The real key to understanding competition is backlinks. Google's algorithm was founded on the concept of links as votes of confidence. While Google has added hundreds of ranking signals since then, backlinks remain the 80\/20 factor. If you want to know whether you can rank for a keyword, you need to look at the backlink profiles of the pages currently ranking for it.<\/p>\n<p>I also covered the basic framework of on-page factors (what is your page about?) versus off-page factors (is your page important?), and why most of your competitive analysis effort should go toward understanding off-page signals.<\/p>\n<h2>Key Takeaways<\/h2>\n<ol>\n<li><strong>Advertiser competition is not keyword difficulty.<\/strong> High ad competition means the keyword has commercial value, but it says nothing about how hard it is to rank organically.<\/li>\n<li><strong>Backlinks are still the 80\/20 factor.<\/strong> Despite all of Google's algorithm changes, the number and quality of links pointing to a page remain the strongest predictor of rankings.<\/li>\n<li><strong>Look at who is ranking, not how many pages exist.<\/strong> Check the actual top 10 results for your keyword. How strong are their domains? How many quality backlinks do they have? That is your real competition.<\/li>\n<li><strong>On-page SEO gets you in the game. Off-page SEO wins it.<\/strong> You need solid on-page optimization to tell Google what your page is about, but backlinks determine whether it ranks above the competition.<\/li>\n<li><strong>There are no hard and fast rules in SEO.<\/strong> Use competitive analysis as a guide, not a guarantee. Test, measure, and adjust.<\/li>\n<\/ol>\n<h2>What's Changed Since This Episode Aired<\/h2>\n<ul>\n<li><strong>Google PageRank is no longer publicly visible.<\/strong> Google stopped updating the public PageRank toolbar in 2016. Modern tools like Ahrefs (Domain Rating), Moz (Domain Authority), and Semrush (Authority Score) provide their own authority metrics based on backlink analysis.<\/li>\n<li><strong>Content quality now matters much more.<\/strong> Google's Helpful Content Update (2022-2024) means that even with strong backlinks, thin or unhelpful content will not rank. The 80\/20 has shifted slightly: backlinks still matter enormously, but content quality is now a hard prerequisite.<\/li>\n<li><strong>E-E-A-T signals are critical.<\/strong> Google now evaluates Experience, Expertise, Authoritativeness, and Trustworthiness. In competitive niches, demonstrating real expertise can be the differentiator.<\/li>\n<li><strong>AI Overviews in search results<\/strong> have changed the click-through landscape. Even if you rank on page one, an AI-generated summary may answer the query before the user clicks. Focus on keywords where users need depth, not quick answers.<\/li>\n<li><strong>Modern keyword tools build competition analysis in.<\/strong> Tools like Ahrefs Keyword Difficulty score and Semrush's competitive density metrics automate much of what we discussed manually in this episode.<\/li>\n<\/ul>\n<h2>Resources<\/h2>\n<ul>\n<li><a href=\"https:\/\/ahrefs.com\/keyword-difficulty\">Ahrefs Keyword Difficulty Checker<\/a> &#8212; Automated competition analysis<\/li>\n<li><a href=\"https:\/\/moz.com\/keyword-explorer\">Moz Keyword Explorer<\/a> &#8212; Keyword research with difficulty scores<\/li>\n<li><a href=\"https:\/\/backlinko.com\/hub\/seo\/backlinks\">Backlinko Guide to Backlinks<\/a> &#8212; Comprehensive resource on link building<\/li>\n<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Subscribe to Late Night Internet Marketing<\/a><\/li>\n<\/ul>\n<h2>Related Episodes<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.latenightim.com\/1029-make-money-online-keywords-free-download\/\">Make Money Online Keywords: Keyword Research in 2026<\/a><\/li>\n<\/ul>\n<h2>Put This Into Practice<\/h2>\n<p>Take your keyword list from Part 1, pick your top 5 candidates, and run them through a tool like Ahrefs or Semrush. Look at the Keyword Difficulty score and examine the top 10 results. If the first page is dominated by massive authority sites with thousands of backlinks, move on to a less competitive keyword. Find the gaps where you can win. Subscribe to the Late Night Internet Marketing podcast on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Apple Podcasts<\/a> or <a href=\"https:\/\/open.spotify.com\/show\/3UoMTIlVNtsvY6FlPTIRSF\">Spotify<\/a>.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"PodcastEpisode\",\n  \"name\": \"How to Do Niche Keyword Research: Judging Competition (Part 2) [LNIM058]\",\n  \"description\": \"Learn how to evaluate keyword competition for niche sites using the 80\/20 rule of backlinks, updated with modern SEO tools and strategies.\",\n  \"url\": \"https:\/\/www.latenightim.com\/how-to-do-niche-keyword-research-part-2\/\",\n  \"episodeNumber\": \"58\",\n  \"partOfSeries\": {\n    \"@type\": \"PodcastSeries\",\n    \"name\": \"Late Night Internet Marketing\",\n    \"url\": \"https:\/\/www.latenightim.com\"\n  },\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Mark Mason\",\n    \"url\": \"https:\/\/www.latenightim.com\/about\/\",\n    \"jobTitle\": \"Host, Late Night Internet Marketing Podcast\",\n    \"description\": \"Mark Mason helps part-time entrepreneurs build internet businesses one night at a time. 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What You&#8217;ll Learn Three common ways [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"niche keyword research","_yoast_wpseo_title":"Niche Keyword Research: How to Judge Competition [LNIM058]","_yoast_wpseo_metadesc":"Learn how to evaluate keyword competition for niche sites. Mark Mason explains the 80\/20 rule of backlinks, debunks common myths, and shares a practical framework.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-7277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Niche Keyword Research: How to Judge Competition [LNIM058]<\/title>\n<meta name=\"description\" content=\"Learn how to evaluate keyword competition for niche sites. 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