Finding niche keywords is the critical step that separates profitable affiliate sites from abandoned projects. In this episode, Mark extends the niche selection discussion from Episodes 051 and 052 and dives into how to evaluate keywords for search volume and competitiveness — especially important for affiliate marketing.<\/p>\n
Mark picks up where Episode 052 left off, guiding listeners through the process of evaluating their brainstormed list of niche ideas against real keyword data. The core question is whether the keywords in your niche have enough search volume to generate meaningful traffic while being competitive enough that you can actually rank for them.<\/p>\n
He also addresses a listener question from Ian about whether to use posts or pages on a niche site like the Corn Sheller Site. Mark explains his approach: use pages for static content like disclaimers and privacy policies (with comments off), and use posts for content that should appear in the RSS feed and briefly on the homepage for indexing purposes. Menu-level content gets pages; everything else gets posts.<\/p>\n
The episode opens with a recap of the Late Night Internet Marketing meetup at the Londoner Pub in Allen, Texas, where Mark and a group of listeners gathered to talk internet marketing, life, and everything in between.<\/p>\n
WordPress posts versus pages<\/strong> remains a relevant question, though modern themes and page builders have blurred the distinction. Block themes and tools like Elementor now give pages the same flexibility as posts. For SEO purposes, the content type matters less than the content quality and internal linking structure.<\/p>\n RSS feeds<\/strong> have declined in importance for audience building. Email newsletters, social media, and podcast apps have replaced RSS as the primary distribution channels for most content creators. However, RSS remains important for podcast distribution.<\/p>\n If you found this episode helpful, you might also enjoy:<\/p>\n Listen to Late Night Internet Marketing on Apple Podcasts<\/a> or subscribe at latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\nResources Mentioned<\/h2>\n
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