{"id":6408,"date":"2013-03-05T20:17:17","date_gmt":"2013-03-05T20:17:17","guid":{"rendered":"http:\/\/www.latenightim.com\/?p=6408"},"modified":"2026-04-03T03:15:31","modified_gmt":"2026-04-03T08:15:31","slug":"lnim049-google-adwords-keyword-tool-tutoria","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/lnim049-google-adwords-keyword-tool-tutoria\/","title":{"rendered":"LNIM049 &#8212; Google AdWords Keyword Tool Tutorial And MY Trip To TWiT"},"content":{"rendered":"<p>Mark covers Google AdWords Keyword Tool basics in this episode, breaking down the three concepts that trip up new internet marketers most often. He also shares his experience visiting Leo Laporte at the TWiT studios and updates the corn sheller site earnings.<\/p>\n<h2>What You'll Learn in This Episode<\/h2>\n<ul>\n<li>The difference between broad, phrase, and exact match keyword data and why it matters<\/li>\n<li>How local versus global search volume affects your affiliate marketing projections<\/li>\n<li>Why the competition score does not measure organic ranking difficulty<\/li>\n<li>What Mark learned visiting the TWiT studios about building a media business from podcasting<\/li>\n<\/ul>\n<h2>Episode Summary<\/h2>\n<p>Mark records from San Jose, California after visiting Leo Laporte's TWiT Brick House studios in Petaluma. He is inspired by what Laporte built from a small podcast into a full production studio with multiple shows and a dedicated staff &#8212; all driven by genuine passion for technology.<\/p>\n<p>The core of the episode is a tutorial on the Google AdWords Keyword Tool. Mark identifies three things new marketers consistently misunderstand: match types (exact versus phrase versus broad), local versus global search volume, and the competition metric (which measures advertiser bidding competition, not organic ranking difficulty). He also covers the CPC estimate, seasonal trends data, and the limitations of the tool's accuracy.<\/p>\n<p>The episode includes updates on the corn sheller site (steady traffic growth but volatile eBay earnings), the snoring niche site (declared a failure due to a previously penalized domain), and Mark's plans for the Forever Affiliate coaching program.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Use exact match keyword data for conservative, reliable traffic projections<\/li>\n<li>Match local search volume to your monetization geography &#8212; global numbers can be misleading<\/li>\n<li>The Google Keyword Tool competition score measures ad bidding, not organic ranking difficulty<\/li>\n<li>Leo Laporte's TWiT network shows what a decade of passionate, consistent content creation can build<\/li>\n<\/ul>\n<h2>What's Changed Since This Episode<\/h2>\n<p><strong>The Google AdWords Keyword Tool<\/strong> was replaced by Google Keyword Planner in 2013. Modern keyword research relies on tools like Ahrefs, Semrush, and Ubersuggest for more accurate and actionable data. The match type concepts Mark explains remain relevant for understanding how search queries work.<\/p>\n<p><strong>Google Keyword Planner<\/strong> now requires an active Google Ads account with spending history to access detailed search volume ranges. Free alternatives and third-party tools have filled this gap for organic SEO researchers.<\/p>\n<h2>Resources Mentioned<\/h2>\n<ul>\n<li><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a> &#8212; successor to the AdWords Keyword Tool<\/li>\n<li><a href=\"https:\/\/twit.tv\/\">TWiT.tv<\/a> &#8212; Leo Laporte's technology podcast network<\/li>\n<li><a href=\"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\">Late Night Internet Marketing Podcast<\/a><\/li>\n<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Subscribe on Apple Podcasts<\/a><\/li>\n<\/ul>\n<h2>Related Episodes<\/h2>\n<p>If you found this episode helpful, you might also enjoy:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.latenightim.com\/lnim049-internet-marketing-podcast-transcript\/\">LNIM049 Transcript &#8212; Google Keyword Tool Tutorial (Full Transcript)<\/a><\/li>\n<li><a href=\"https:\/\/www.latenightim.com\/lnim053-finding-niche-keywords\/\">LNIM053 &#8212; Finding Niche Keywords<\/a><\/li>\n<\/ul>\n<h2>Listen and Subscribe<\/h2>\n<p>Listen to Late Night Internet Marketing on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/late-night-internet-marketing-mark-mason-affiliate\/id323964382\">Apple Podcasts<\/a> or subscribe at <a href=\"https:\/\/www.latenightim.com\/internet-marketing-podcast\/\">latenightim.com\/internet-marketing-podcast\/<\/a>. Have a question for Mark? Call the digital recorder at 214-444-8655 or drop a comment below.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"PodcastEpisode\",\n  \"name\": \"LNIM049 -- Google AdWords Keyword Tool Tutorial And MY Trip To TWiT\",\n  \"url\": \"https:\/\/www.latenightim.com\/lnim049-google-adwords-keyword-tool-tutoria\/\",\n  \"datePublished\": \"2013-03-05T20:17:17\",\n  \"dateModified\": \"2026-04-03\",\n  \"description\": \"Mark Mason explains Google AdWords Keyword Tool basics including match types, local vs global search, and competition scores. Plus his visit to Leo Laporte's TWiT studios.\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"Mark Mason\",\n    \"url\": \"https:\/\/www.latenightim.com\/about\/\",\n    \"jobTitle\": \"Host, Late Night Internet Marketing Podcast\",\n    \"description\": \"Mark Mason helps part-time entrepreneurs build internet businesses one night at a time. 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What You&#8217;ll Learn in This Episode The difference between broad, phrase, and exact [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Google Keyword Planner tutorial","_yoast_wpseo_title":"Google Keyword Planner Tutorial & Trip to TWiT Studios | LNIM049","_yoast_wpseo_metadesc":"Mark Mason explains Google AdWords Keyword Tool basics including match types, local vs global search, and competition scores. Plus his visit to Leo Laporte's TWiT studios.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[64],"tags":[],"class_list":["post-6408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Keyword Planner Tutorial &amp; Trip to TWiT Studios | LNIM049<\/title>\n<meta name=\"description\" content=\"Mark Mason explains Google AdWords Keyword Tool basics including match types, local vs global search, and competition scores. 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