In Episode 043, Mark returns from a business trip to Aguascalientes, Mexico to share his 2013 internet marketing goals and a conversation with listener Chase about keyword research fundamentals.<\/p>\n
Mark opens with the highlight of his Mexico trip: grilled octopus in Aguascalientes. He then lays out three goals for the year.<\/p>\n
Goal 1: Build the blog into a premier free resource.<\/strong> Mark wants LateNightIM.com to be a comprehensive, organized free resource for affiliate marketing that rivals paid courses. The plan is an inverted pyramid of content starting with five foundational articles that link down into deeper subtopics. Target: one substantial article per week.<\/p>\n Goal 2: Commit to weekly podcasting.<\/strong> Four episodes per month rotating between solo marketing content, interviews, solo content, and listener feedback. Stretch goal: reach Episode 100 by January 1, 2014.<\/p>\n Goal 3: Build affiliate sites and report on results.<\/strong> Mark plans to build sites following both Micro Site Profits and Andrew Hansen's Forever Affiliate methodologies, sharing what works and what does not with listeners.<\/p>\n The episode also features Mark's recap of a phone conversation with listener Chase about keyword research. Chase had good traffic but poor monetization. Mark recorded his analysis the next morning while driving to his day job, covering keyword volume evaluation, the competition metric misconception in Google's tools, and the three conversions every affiliate page must make. The full analysis is available in the episode transcript.<\/p>\n Mark recorded this in January 2013. The goal-setting framework of defining what you want to be, do, and have remains a solid approach for part-time entrepreneurs. The specific tools and courses mentioned have been replaced by modern equivalents, but the strategic thinking about building a content-driven business is timeless.<\/p>\n Listen to Late Night Internet Marketing on Apple Podcasts<\/a> or subscribe at latenightim.com\/internet-marketing-podcast\/<\/a>.<\/p>\nWhat's Changed Since This Episode<\/h2>\n
Listen and Subscribe<\/h2>\n