In November 2010, Jason Van Orden launched a course called Traffic Attraction Formula. I was one of the beta students, I promoted it as an affiliate, and I genuinely believed the course was worth the money. It was a solid training program on driving traffic to websites and online businesses.<\/p>\n
The product is no longer available. The affiliate links are dead. The bonus site I built for the launch is long gone. So why keep this post around? Because the story itself contains useful lessons for anyone building an online business today.<\/p>\n
Traffic Attraction Formula was a classic internet marketing product launch. Dozens of affiliates mailing their lists simultaneously. Huge hype. Big promises. Limited-time availability to create urgency. If you have been in the online business space for any length of time, you have seen this playbook a hundred times.<\/p>\n
Here is what I have learned after watching (and participating in) these launches for over fifteen years: most of the products launched this way no longer exist. The courses are taken offline. The membership sites close. The creators move on to their next product. And the affiliates who promoted them are left with dead links and outdated review content on their websites.<\/p>\n
That does not mean every product launched this way is bad. Traffic Attraction Formula was genuinely good. Jason Van Orden was and is a legitimate educator. But the launch model itself has a shelf life, and that matters if you are building an affiliate business around product reviews.<\/p>\n
If you are building an affiliate marketing business, think carefully about what you promote. Products that disappear leave you with content that generates zero revenue and dead links that hurt your SEO. Evergreen products — tools, platforms, and services that have been around for years and will likely be around for years more — make better long-term affiliate plays.<\/p>\n
That does not mean you should never promote a launch. Launches can generate significant short-term revenue. But balance your portfolio. For every time-sensitive launch you promote, make sure you also have evergreen content promoting stable products that will keep earning commissions for years.<\/p>\n
The traffic strategies Jason taught in that course — creating valuable content, building an email list, understanding your audience, showing up consistently — are the same strategies that work today. The specific tactics change. The platforms evolve. But the fundamentals of attracting traffic by providing value have not changed at all.<\/p>\n
Build your business on fundamentals that last, and you will not have to worry about which specific product or platform disappears next.<\/p>\n