In Episode 10 of the Late Night Internet Marketing Podcast, I tackled a question that came up on Twitter: why do I always say “we” instead of “I” when I am a solo entrepreneur? The answer turned into a deeper conversation about mindset, teamwork, and what it takes to build a real business.<\/p>\n
Small business expert Denise O'Berry asked me on Twitter why I use “we” on my blog and podcast. My first thought was practical — I have outsource employees, a transcriptionist, graphics people. It really is “we.” But the deeper reason comes from twenty years of engineering management, where I learned that nothing worthwhile gets accomplished alone.<\/p>\n
Using “we” is not just a quirk. It reflects an outward-focused mindset that puts your team and your customers at the center of everything. When you think in terms of “we,” you naturally shift away from a self-centered approach to business and toward one that serves others.<\/p>\n
The highlight of this episode was my interview with Jeremy “Sterling” Frandsen from Internet Business Mastery, one of the top business podcasts at the time. Sterling shared his thinking on two powerful concepts: lifestyle design and definite major purpose.<\/p>\n
Lifestyle design means building your business around the life you want, rather than letting your business dictate your life. Definite major purpose — a concept from Napoleon Hill — means getting crystal clear on your “why” before you start building. Too many entrepreneurs chase tactics without ever defining what success actually looks like for them personally.<\/p>\n
Sterling's advice was practical: define your ideal lifestyle, calculate the income needed to support it, then choose a business model that fits. This prevents the common trap of building a business that makes money but makes you miserable.<\/p>\n
These principles have guided my own business for over fifteen years, and they remain just as relevant in 2026 as they were when I first recorded this episode.<\/p>\n