The biggest question in Amazon FBA wholesale is where the suppliers come from. This episode answers that with two clear methods: finding suppliers directly through trade shows and outreach, or using reverse wholesale sourcing to trace products back to their distributors.<\/p>\n
Supplier selection or product selection — what comes first?<\/strong> Both approaches work, and this episode walks through each one.<\/p>\n Finding suppliers first:<\/strong> I started by looking for wholesalers in broad categories like sporting goods, outdoors, and home products. These categories sell well on Amazon and are not gated, meaning you do not need special credentials to sell them. The best way to find suppliers is through trade shows where distributors rent booths to find retail customers. Get the attendee list, or visit in person and start conversations. You can also find distributors online and contact them directly by email or phone.<\/p>\n When you reach out, explain that you are an online retailer looking to buy their products. In many cases they will send you a product catalog. The most useful catalogs include UPC codes, pricing, and SKU information so you can evaluate profitability on Amazon.<\/p>\n Reverse wholesale sourcing:<\/strong> Start with a product you find in a store. Take a picture and the UPC code, then research the manufacturer online. Contact them and ask about authorized distributors. When you reach that distributor, introduce yourself by saying the manufacturer referred you. That warm introduction opens the door to their full catalog of hundreds or thousands of products.<\/p>\n Either approach gets you to the same place: a relationship with a wholesaler and a list of products to analyze for Amazon profitability.<\/p>\n The full transcript for this episode is available at LNIM 156 Transcript: How To Find Amazon FBA Wholesale Suppliers<\/a>.<\/p>\n Choose one method this week: find a trade show attendee list in a niche you are interested in, or visit a store and trace one product back to its distributor. Getting started is more valuable than getting it perfect. Subscribe on Apple Podcasts<\/a> or Spotify<\/a>.<\/p>\nKey Takeaways<\/h2>\n
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