You had an amazing sales day yesterday and zero sales today. Your podcast episode that you poured your heart into got the same downloads as every other episode. You are comparing yourself to Pat Flynn and wondering what is wrong with you. This emotional roller coaster has a name: entrepreneurial depression. In this episode, I share four strategies to fight it, plus a look at AI-powered marketing automation for Shopify stores.<\/p>\n
AI in Marketing<\/strong><\/p>\n Artificial intelligence is increasingly impacting internet marketing. Facebook uses AI to optimize ad targeting. Google uses it in search ranking algorithms. And now tools like Kit (a Shopify plugin) put AI-powered marketing on autopilot for ecommerce stores.<\/p>\n Kit analyzes your store, identifies popular products, suggests sales goals through Facebook Messenger, and automatically creates carousel ads targeted at lookalike audiences. It works — I have made sales through Kit. The open question is whether AI-generated campaigns outperform manually optimized ones using tools like AdEspresso or the Facebook Ads Manager directly.<\/p>\n Dealing With Entrepreneurial Depression<\/strong><\/p>\n The entrepreneurial journey is a roller coaster. Great sales one day, nothing the next. You pour energy into content that gets the same results as everything else. Meanwhile, Facebook is full of other people's highlight reels. Combined with the isolation of solo entrepreneurship, this can feel like depression.<\/p>\n Four strategies that help:<\/strong><\/p>\n Rate your current emotional state about your business on a scale of 1-10. If it is below 5, identify which of the four strategies you need most right now: filtering your inputs, finding community, checking your expectations, or taking an information fast. Do that one thing today. Subscribe on Apple Podcasts<\/a> or Spotify<\/a>.<\/p>\n\n
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Take Action<\/h2>\n