{"id":1918,"date":"2009-09-10T07:07:30","date_gmt":"2009-09-10T13:07:30","guid":{"rendered":"http:\/\/www.masonworld.com\/?p=1918"},"modified":"2026-04-03T07:27:30","modified_gmt":"2026-04-03T12:27:30","slug":"mw005-introduction-to-membership-sites-and-interview-with-nephew-bob","status":"publish","type":"post","link":"https:\/\/www.latenightim.com\/mw005-introduction-to-membership-sites-and-interview-with-nephew-bob\/","title":{"rendered":"MW005: Introduction to Membership Sites and My Nephew’s First Website"},"content":{"rendered":"

Updated 2026:<\/strong> Episode 5 of the Late Night Internet Marketing podcast covered two topics that remain relevant today: building membership sites for recurring revenue, and the story of my nephew's first affiliate marketing website. This was one of my favorite early episodes because it combined business strategy with a real-world example of someone building their first site from scratch.<\/p>\n

What This Episode Covered<\/h2>\n

The feature segment introduced membership sites as an income model, building on the sales funnel concept and Jimmy Brown's Membernaire micro-continuity strategy. The core idea was that instead of constantly selling new products at higher price points, you could create a membership site with a fixed monthly fee and deliver content over time on autopilot.<\/p>\n

The interview segment featured my nephew, a sophomore in high school at the time, who had built a comic book affiliate site using WordPress and eBay's affiliate program. In his first month of real effort, the site earned $136. Not life-changing money, but remarkable for a teenager who knew nothing about internet marketing eight weeks earlier.<\/p>\n

Three Lessons from a Teenage Internet Marketer<\/h2>\n

My nephew shared three things he learned that summer, and honestly, they hold up as well as any advice I could give a beginner in 2026:<\/p>\n

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  1. Building a website is easier than you think.<\/strong> Using WordPress with a pre-built theme, he had a professional-looking site running in hours, not weeks. A virtual assistant made minor customizations for a few dollars. The technical barrier to starting an online business is effectively zero today.<\/li>\n
  2. Keywords and SEO drive traffic.<\/strong> He had no idea how Google search results worked before that summer. After learning the basics of keyword targeting and on-page optimization, his site was floating between page one and page two for their target keyword. Understanding that search rankings are not random but something you can influence was a genuine revelation for him.<\/li>\n
  3. You can earn commissions by sending traffic to products.<\/strong> The concept of affiliate marketing, earning a commission when someone clicks through your site and makes a purchase, was completely new to him. Since he already bought comic books on eBay, connecting his interest to an affiliate opportunity was natural.<\/li>\n<\/ol>\n

    Why Membership Sites Matter for Part-Time Entrepreneurs<\/h2>\n

    The membership site discussion in this episode centered on a key insight that I think even more people should hear: recurring revenue changes everything when you are building a business on the side. Instead of starting each month at zero and needing to make new sales, membership revenue carries forward. Even a modest membership site with 100 members paying $27 per month generates $2,700 in predictable monthly income.<\/p>\n

    In 2009, setting up a membership site required significant technical effort. Today, platforms like Kajabi, Mighty Networks, and MemberPress for WordPress make it accessible to anyone. The strategy of creating finite-term membership programs, say a six-month course delivered weekly, remains sound because it reduces the buyer's perceived risk.<\/p>\n

    What Has Changed Since This Episode<\/h2>\n

    The eBay affiliate program my nephew used has been restructured several times. eBay's Partner Network still exists, but the commission structure and terms are different from the 2009 version. The phpBay plugin mentioned in the episode is no longer maintained.<\/p>\n

    WordPress themes and the broader website building landscape have improved enormously. What required a virtual assistant's help in 2009 can now be done with drag-and-drop builders. The lesson remains the same: you do not need to be technical to build a functional website.<\/p>\n

    The SEO strategies discussed, particularly press releases for backlinks, are no longer effective. Google's algorithm updates have made link-building through press releases largely worthless for rankings. Modern SEO focuses on content quality, topical authority, and user experience.<\/p>\n

    The Bottom Line<\/h2>\n

    This episode captured something I still believe: if a sophomore in high school can build a website, learn basic SEO, and earn his first affiliate commissions in a single summer, then anyone willing to put in the work can do the same. The tools are better now, the information is more accessible, and the opportunities are still there.<\/p>\n

    For the full membership sites discussion, check out the MW005 transcript<\/a>. Subscribe to the Late Night Internet Marketing podcast on Apple Podcasts<\/a> for more episodes on building online businesses part-time.<\/p>\n