I enjoyed this episode.  I particularly like how you described #3, which could be positioned as the golden rule which no other rule should break.

In reference to images being keyword rich (#9?) and how they are used by screen readers, alt tags should only be used on images that provide value to the content and don’t have supporting content describing them.  Often images are used for esthetic purposes, which is fine, but it provides no value to have an alt tag with keywords in it.   You want to avoid bombarding visually impaired readers (and Google, which is also a visually impaired reader) with a bunch of keywords with no valuable content.  A blank alt tag (alt=“”) is valid and acceptable.  Webaim has a great tutorial on writing appropriate alt text – http://webaim.org/techniques/alttext.

I’m not speaking from an SEO perspective, but from the good content creation perspective.

-S

I enjoyed this episode. I particularly like how you described #3, which could be positioned as the golden rule which no other rule should break.

In reference to images being keyword rich (#9?) and how they are used by screen readers, alt tags should only be used on images that provide value to the content and don’t have supporting content describing them.  Often images are used for esthetic purposes, which is fine, but it provides no value to have an alt tag with keywords in it.   You want to avoid bombarding visually impaired readers (and Google, which is also a visually impaired reader) with a bunch of keywords with no valuable content.  A blank alt tag (alt=“”) is valid and acceptable.  Webaim has a great tutorial on writing appropriate alt text – http://webaim.org/techniques/alttext.

I’m not speaking from an SEO perspective, but from the good content creation perspective.

-S