by Mark Mason | May 31, 2011 | Internet Marketing
Back in 2011, I shared a niche site case study around portable air conditioners. The idea was simple: it was getting hot in Texas, I had some free time, and I wanted to walk through my process for evaluating a niche from scratch. The original post included a massive...
by Mark Mason | May 2, 2011 | Internet Marketing
Back in 2011, I received a spam email that still makes me laugh when I think about it. Someone emailed me asking if I had any niches for sale. Not niche websites. Not niche products. Just… niches. Like they were something you could buy in bulk. I had so many...
by Mark Mason | Apr 12, 2011 | Internet Marketing
Back in 2010 and 2011, I participated in something called the Niche Site Duel — a public challenge where internet marketers built niche websites from scratch and documented their progress. My site targeted the keyword “learn guitar basics,” and my...
by Mark Mason | Mar 9, 2011 | Internet Marketing
Back in March 2011, my friend Jonathan Leger ran a charity promotion to benefit the Interurban Railway Museum in Plano, Texas. Jon is a software developer who lived near me at the time, and he put together an incredible campaign that combined giving away internet...
by retta719 | Feb 26, 2011 | Internet Marketing
One of the most valuable skills you can develop as an internet marketer is the ability to recognize great marketing when you are on the receiving end of it. Every time you buy something online, subscribe to a newsletter, or click an ad, you are moving through...
by Mark Mason | Jan 26, 2011 | Internet Marketing, Video
A few years ago, Volkswagen ran a campaign called “The Fun Theory.” The idea was simple: you can change people's behavior by making the right choice the fun choice. In one experiment, they turned a set of subway stairs into a giant working piano keyboard....
