From my point of view, this case study of yours couldn’t have come at a better time. I recently discovered Caroline’s excellent eBook on building a niche site and it inspired me into action. I’ve got so far as to get the site up, install a couple of the plug ins suggested by Caroline and mess around with the colour scheme of one of the Prosense themes.

I must admit that I didn’t spend anytime researching keywords or available adsense advertisers until after I’d registered the domain name which was a big mistake. Thankfully, I don’t think I’ve chosen a ‘dung beetle’ equivalent!!

I shall read you progress with great interest and from what I’ve read so far, it will be a great help.

Cheers.