Internet Marketing Archives

Simple Copywriting Formula: The PASTOR Method in 7 Minutes

Mark Mason — Sun, 04 Feb 2018 21:07:50 +0000

You Need a Simple Copywriting Formula You are busy. You need sales copy that converts. This simple copywriting formula will take you about seven minutes to learn, and it works whether you are writing a sales page, an email sequence, or a product description. The formula is called the PASTOR Method, developed by copywriter Ray […]

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Affiliate Marketing Opportunities Are Everywhere: A Plantar Fasciitis Example

Mark Mason — Wed, 02 Oct 2013 14:55:59 +0000

People ask Mark all the time whether affiliate marketing opportunities still exist. The short answer is yes, and they are hiding in plain sight. Here is a real example from his own life. How a Foot Injury Revealed a Niche Mark plays recreational softball. At 45 years old, various body parts hurt on a regular […]

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Internet Business Productivity: Stop Optimizing and Start Working

Mark Mason — Mon, 13 Aug 2012 14:19:47 +0000

Productivity is one of the most seductive traps in internet marketing. You can spend so much time reading about productivity systems, testing new apps, and optimizing your workflow that you never actually do the work. I have fallen into this trap myself, and I suspect you have too. The Productivity Paradox Back in 2012, Pat […]

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Avoiding Social Media Mistakes That Can Kill Your Business

Mark Mason — Wed, 18 Jul 2012 15:25:21 +0000

I was thinking the other day about a question that keeps coming up in online business circles: if you could only have one thing — email subscribers, social media followers, or YouTube subscribers — which would you choose? My answer is email subscribers, every single time. But the reason might not be what you expect. […]

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Business Entropy: Why Your Internet Business Will Die If You Stop Feeding It

Mark Mason — Tue, 26 Jun 2012 04:42:24 +0000

There is a concept in physics called entropy. In simple terms, it means that systems left alone tend to fall apart. Ice melts. Gardens get overrun with weeds. Relationships wither without attention. And internet businesses? They decay, lose rankings, and stop making money the moment you stop putting energy into them. The Myth of Set […]

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Internet Marketing Expectations: Setting Realistic Goals for Your Online Business

Mark Mason — Wed, 13 Jun 2012 03:46:29 +0000

I am going to tell you something that every guru selling a “magic system” hopes you never hear: you are not going to make $27,000 next week from your internet business. You are probably not going to make $27,000 next month. And if someone promises you otherwise, they are lying to you to get your […]

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Google Update Penalty Recovery: Lessons from My Corn Sheller Site

Mark Mason — Fri, 04 May 2012 13:56:40 +0000

In 2012, I built a tiny niche website about corn shellers as an experiment. It ranked quickly, made money, and then got absolutely hammered by a Google update. The whole saga turned into one of the most useful case studies I have ever created about what happens when Google penalizes your site and what you […]

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My AdWords Account Got Suspended: Lessons Learned the Hard Way

Mark Mason — Fri, 20 Jan 2012 15:37:54 +0000

Transparency is a core value of Late Night Internet Marketing, and sometimes that means telling you about the dumb things I have done. Getting my Google AdWords account permanently suspended is one of those things. How It Happened I started internet marketing in late 2007 after seeing a Today Show segment about someone earning $11,000 […]

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3 Internet Marketing Lessons I Learned From a Winemaker

Mark Mason — Mon, 16 Jan 2012 13:34:58 +0000

Sometimes the best internet marketing lessons come from unexpected places. Mine came from ordering wine from a small winery called Moonstone Cellars after hearing the owner, Todd Clift, interviewed on the Podcast Answer Man show. Todd was not an internet marketer. He was a winemaker. But his approach to marketing his winery demonstrated three principles […]

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Internet Marketing Income Survey

Mark Mason — Wed, 14 Dec 2011 17:56:42 +0000

We have all seen the sales pages. Internet marketers lounging on beaches, riding in limousines, dining at five-star restaurants. The message is always the same: making money online is easy. But if your experience is anything like mine, you know the reality is different. Making money online is hard work. And if you have been […]

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How To Choose A Domain Name — A Complete Guide

Mark Mason — Thu, 01 Dec 2011 17:06:49 +0000

One of the first challenges you face when starting an online business is figuring out how to choose a domain name. It seems simple, but it is a decision that sticks with you. Once you pick a domain and start building links, content, and brand recognition around it, changing course is painful and expensive. Your […]

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Nuke4Me Review: Lessons From an Outsourced Backlink Experiment (2011)

Mark Mason — Fri, 11 Nov 2011 13:48:56 +0000

Nuke4Me Review And Case Study -- In this study, I apply the Nuke4Me service to 3 nearly identical sites of high, medium and low google ranking. I track and report the results.

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Treat Readers With Respect

Mark Mason — Mon, 26 Sep 2011 10:21:20 +0000

One of the things I have always admired about Cliff Ravenscraft is his philosophy of building brand-based communities by touching people one at a time. I have always felt the same way. Even though I am not perfect at it, I know it is the right way to build a business that lasts. The core […]

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Smart Passive Income with Pat Flynn — A Look Back

Mark Mason — Thu, 15 Sep 2011 04:31:46 +0000

Back in 2011, I wrote a blog post urging my readers to vote for Pat Flynn's Smart Passive Income Podcast in the 7th Annual Podcast Awards. Looking back, that post captured something important about why Pat Flynn became one of the most influential voices in online business. Why Pat Flynn Mattered At a time when […]

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Five Affiliate Website Types

Mark Mason — Wed, 14 Sep 2011 15:16:41 +0000

When you are planning an affiliate website, one of the first decisions you need to make is what type of site to build. Not all affiliate sites are created equal, and the type you choose affects everything from your content strategy to your traffic sources to your long-term earning potential. Here are the five main […]

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Affiliate Marketing Overview: The Math Behind Making Money Online

Mark Mason — Fri, 26 Aug 2011 20:23:05 +0000

The big picture for the Open Niche Project and the current status. Finding a niche

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Announcing The Open Niche Project

Mark Mason — Mon, 22 Aug 2011 16:23:50 +0000

In the Open Niche Project, I openly blog about building an new niche site from scratch while following the Unstoppable Affiliate course.

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FTC Guidelines and Product Reviews: What Affiliate Marketers Need to Know

retta719 — Tue, 02 Aug 2011 12:48:33 +0000

Product reviews remain one of the most effective tools in the affiliate marketer's arsenal. They work because they meet people exactly where they are in the buying process — actively researching a product and looking for honest opinions before making a purchase. Naturally, this means affiliate marketers need to understand the FTC guidelines around endorsements […]

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Cool Niche: Portable Air Conditioners — A Niche Site Case Study

Mark Mason — Tue, 31 May 2011 19:12:40 +0000

Back in 2011, I shared a niche site case study around portable air conditioners. The idea was simple: it was getting hot in Texas, I had some free time, and I wanted to walk through my process for evaluating a niche from scratch. The original post included a massive keyword dump and a step-by-step look […]

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Niches for Sale? The Funniest Spam Email I Ever Received

Mark Mason — Mon, 02 May 2011 17:55:16 +0000

Back in 2011, I received a spam email that still makes me laugh when I think about it. Someone emailed me asking if I had any niches for sale. Not niche websites. Not niche products. Just… niches. Like they were something you could buy in bulk. I had so many questions. What does it mean […]

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Niche Site Duel Update #6: Lessons from a Real Niche Site Experiment

Mark Mason — Tue, 12 Apr 2011 08:56:00 +0000

Back in 2010 and 2011, I participated in something called the Niche Site Duel — a public challenge where internet marketers built niche websites from scratch and documented their progress. My site targeted the keyword “learn guitar basics,” and my angle was to build it primarily through outsourcing and automation rather than doing everything myself. […]

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Free Jonathan Leger Products — A Charity Giveaway That Raised $39,000

Mark Mason — Wed, 09 Mar 2011 14:09:52 +0000

Back in March 2011, my friend Jonathan Leger ran a charity promotion to benefit the Interurban Railway Museum in Plano, Texas. Jon is a software developer who lived near me at the time, and he put together an incredible campaign that combined giving away internet marketing software with raising money for a local museum that […]

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Being Aware of Marketing as It Happens to You

retta719 — Sat, 26 Feb 2011 07:50:00 +0000

One of the most valuable skills you can develop as an internet marketer is the ability to recognize great marketing when you are on the receiving end of it. Every time you buy something online, subscribe to a newsletter, or click an ad, you are moving through someone's funnel. Pay attention, because those funnels are […]

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Is Your Internet Marketing Business Fun?

Mark Mason — Wed, 26 Jan 2011 14:36:39 +0000

A few years ago, Volkswagen ran a campaign called “The Fun Theory.” The idea was simple: you can change people's behavior by making the right choice the fun choice. In one experiment, they turned a set of subway stairs into a giant working piano keyboard. The result? 66% more people chose the stairs over the […]

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Ethics in Internet Marketing: Choosing Good Over Evil

Mark Mason — Wed, 19 Jan 2011 21:47:32 +0000

Back in the early days of this blog, I made a silly video with some friends — Pat Flynn, Nicole Dean, and Willie Crawford — where we cast ourselves as heroes in a Star Wars parody fighting the “evil forces” of internet marketing. It was a joke, but the underlying point was real: there has […]

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How to Grow Your Affiliate Niche Site: Timeless Strategies That Still Work

Mark Mason — Tue, 04 Jan 2011 11:57:28 +0000

Growing an affiliate niche site is not complicated, but it does require consistent effort in the right areas. Whether you launched your site last month or have been at it for years, the fundamentals have not changed as much as people think. What has changed is the bar for quality. Here are the strategies that […]

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New Year’s Resolutions and Internet Marketing: Focus on What Matters

Mark Mason — Sat, 01 Jan 2011 14:01:47 +0000

Every January, entrepreneurs set ambitious goals for their businesses. And every February, most of those goals are already forgotten. I have done it myself more times than I care to admit. The problem is not a lack of ambition. It is that we tend to focus on the wrong things. The Weight Loss Analogy Internet […]

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P90X Affiliate Program: Beachbody Coaching as an Affiliate Opportunity (Updated 2026)

Mark Mason — Thu, 11 Nov 2010 11:33:03 +0000

Back in 2010, my friend Pat Flynn posted his P90X transformation results and my first thought was “is there an affiliate program for that?” That reaction probably tells you everything you need to know about how internet marketers think. At the time, the P90X affiliate program was not straightforward. There was no simple sign-up-and-promote affiliate […]

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Internet Marketing as a Force for Good: Using Your Skills to Help Others (Updated 2026)

Mark Mason — Mon, 08 Nov 2010 15:45:42 +0000

One of the things that has always bothered me about the internet marketing space is the sleaze factor. There are too many people making unrealistic income claims, trading on people's fear, and taking advantage of people's hopes and dreams. It drove me crazy in 2010 when I first wrote about this, and it still drives […]

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Niche Site Update #5: Confessions of a Part-Time Internet Entrepreneur (Updated 2026)

Mark Mason — Thu, 28 Oct 2010 16:07:50 +0000

One of the biggest challenges of being a part-time internet entrepreneur is managing multiple projects. And in October 2010, I had to confess: after a promising start on my Niche Site Duel project, I had completely ignored it for two months. This was not surprising. I had a full-time engineering job, a part-time internet business, […]

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Niche Site Update #4: Early Traffic Results and the Reality of New Sites (Updated 2026)

Mark Mason — Wed, 15 Sep 2010 10:43:19 +0000

Update number 4 on teh niche site duel project started by Pat Flynn.

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Niche Site Duel Update #3: We Hit Page 1 of Google (Updated 2026)

Mark Mason — Fri, 10 Sep 2010 04:01:13 +0000

In September 2010, something surprising happened with my Niche Site Duel project: the site hit page one of Google. Specifically, it was ranking number nine for the term “learn guitar basics” — and I had barely done any promotion at all. Was I excited? Absolutely. Was I ready to declare victory? Not even close. Why […]

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Niche Site Duel Update #2: Building Out the Site With Outsourcing (Updated 2026)

Mark Mason — Sat, 04 Sep 2010 19:53:20 +0000

In the second update of my Niche Site Duel alongside Pat Flynn and Tyrone Shum, I moved from the planning phase into full site construction. My approach was different from both of theirs: I was outsourcing everything I possibly could. Four Phases of Niche Site Creation When I build a niche site, I think of […]

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Niche Site Duel Update #1: Choosing a Niche and Getting Started (Updated 2026)

Mark Mason — Fri, 27 Aug 2010 14:45:40 +0000

In the summer of 2010, I joined Pat Flynn and Tyrone Shum in a public Niche Site Duel — a challenge to build profitable niche websites in full view of our audiences so readers could see different approaches to the same goal. This is the story of how I chose my niche and got started. […]

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Does Google Love WordPress? What Actually Drives Search Rankings (Updated 2026)

Mark Mason — Wed, 25 Aug 2010 16:45:57 +0000

You have probably heard someone say it: “Google loves WordPress.” People repeat this as if it were a law of nature, right up there with gravity. I have heard it at conferences, in Facebook groups, and on countless podcasts over the years. And while I understand why people believe it, the statement is misleading. Correlation […]

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7 Serious SEO Copywriting Mistakes That Kill Your Rankings and Conversions (Updated 2026)

Mark Mason — Mon, 23 Aug 2010 16:12:14 +0000

As an affiliate marketer, your ability to write pre-sales copy that ranks in search engines and converts visitors into buyers can make or break your campaigns. Getting this balance right is hard — and getting it wrong is incredibly common, especially among beginners. These are the most common SEO copywriting mistakes I have seen over […]

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Owl Pellets: A Weird Niche Idea That Actually Makes Money (Updated 2026)

Mark Mason — Wed, 04 Aug 2010 14:13:11 +0000

I had one of the funniest phone conversations of my life with marketer Nicole Dean. Nicole runs a series she calls “Weird Niche Wednesday,” and on this particular day, her weird niche was owl pellets. If you are not familiar, owl pellets are little balls of bones and feathers that owls cannot digest after eating […]

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How to Promote ClickBank Products: 3 Strategies That Still Work (Updated 2026)

Mark Mason — Thu, 22 Jul 2010 11:51:38 +0000

ClickBank has been one of the most popular affiliate networks since the early days of internet marketing, and in 2026 it remains a viable option for affiliates looking to promote digital products. While the specific tactics have evolved, the fundamental strategies for promoting ClickBank products effectively are still built on the same principles: creating valuable […]

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Instant Article Factory Review: Lessons from a Defunct Product (Updated 2026)

Mark Mason — Mon, 12 Jul 2010 05:24:09 +0000

Back in 2010, I reviewed a piece of software called Instant Article Factory by Jonathan Leger. At the time, it was an innovative tool for generating article content quickly. I was genuinely impressed with it, ran a contest to give away free copies, and recommended it to my audience. Instant Article Factory is no longer […]

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What Product Launch Formula Taught Me About Borrowing Buzz

Mark Mason — Wed, 30 Jun 2010 18:50:16 +0000

Back in 2010, Jeff Walker's Product Launch Formula 3.0 was the talk of the internet marketing world. The course cost around two thousand dollars, and everyone with an email list was promoting it. I could not afford it at the time, but the launch taught me something more valuable than anything inside the course itself. […]

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Make Money Online Keywords: How to Do Keyword Research in 2026 (Not Just a List)

Mark Mason — Wed, 23 Jun 2010 05:39:22 +0000

Make Money Online Keyword File: Here are 1029 Make Money Online Keywords (text file) you can target to make money online (also available in Word doc format) -- absolutely free. Now updated to include hypothyroid and forex examples.

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Don’t Quit Your Day Job to Start an Internet Business (Just Yet)

Mark Mason — Fri, 18 Jun 2010 12:12:55 +0000

Most people I talk to about starting an internet business have dreams of quitting their day job. I get it. The idea of working for yourself, on your own schedule, from anywhere in the world is incredibly exciting. But quitting your job before your business is established is one of the most dangerous moves you […]

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Plug And Play Niche Cash Review: What Happened to Done-For-You Affiliate Sites

Mark Mason — Tue, 18 May 2010 06:37:31 +0000

Back in 2010, I reviewed a product called Plug And Play Niche Cash from Andrew Hansen. It promised 150 pre-researched niches with keywords, articles, and landing pages so you could build a portfolio of affiliate sites without doing the research yourself. At the time, I was genuinely excited about it. The keyword samples I tested […]

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Testing Blogging Tools: A Quick Note on Blogo and Desktop Publishing Apps

Mark Mason — Tue, 18 May 2010 03:59:05 +0000

This post was originally a test post generated by a desktop blogging app called Blogo. It was never meant to be published, but it ended up staying live for years. Since we are cleaning things up, let me turn this into something actually useful: a quick note about blogging tools and why testing them matters. […]

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How to Make 300 Dollars a Month Online (Simple Math That Still Works in 2026)

Mark Mason — Sat, 15 May 2010 13:44:43 +0000

One of the questions I have gotten more than any other over my years of podcasting is some version of this: “Mark, how can I make a little extra money online?” Usually it is someone trying to cover a car payment, chip in on the mortgage, or just have some breathing room in the budget. […]

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Project Management Software for Online Entrepreneurs: From 5PM to Modern Tools (Updated 2026)

Mark Mason — Fri, 07 May 2010 15:22:18 +0000

When you start outsourcing tasks in your online business, you quickly discover that email is a terrible project management system. I learned this the hard way years ago when I had close to ten virtual assistants working on various parts of my business — programming, web design, content writing, link building, transcription — and trying […]

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An Open Letter to ClickBank: Commission Theft and Affiliate Protection (Updated 2026)

Mark Mason — Thu, 29 Apr 2010 12:39:47 +0000

Back in 2010, I published an open letter to ClickBank about a problem that was driving affiliate marketers crazy: commission theft. People were finding products through affiliate links, clearing their cookies, and then purchasing through their own affiliate ID to pocket the commission. It was a widespread issue, and ClickBank was slow to address it. […]

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Internet Marketing Lessons from the Circus: Urgency and Bonuses That Sell

Mark Mason — Thu, 15 Apr 2010 15:00:34 +0000

Some of the best marketing lessons I have ever learned did not come from a course or a conference. They came from a small traveling circus in Texas. Years ago, I took my son to a local circus — not the massive Ringling Brothers production, but a smaller touring show with elephants, high-wire acts, and […]

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It Is Not Too Late to Start an Internet Business (Updated 2026)

Mark Mason — Thu, 08 Apr 2010 15:00:15 +0000

Every few years, someone asks me whether it is too late to start an online business. They asked me in 2010 when I first wrote about this topic. They asked me in 2015 when everyone said blogging was dead. They asked me in 2020 when it seemed like the big players had taken over everything. […]

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Deep Linker Pro Review: Lessons from a Defunct SEO Tool (Updated 2026)

Mark Mason — Fri, 02 Apr 2010 10:00:31 +0000

In 2010, I published an enthusiastic review of a software tool called Deep Linker Pro, which automated the process of submitting your website to web directories. At the time, directory submissions were a legitimate (if tedious) way to build backlinks and improve your search engine rankings. The tool is long gone, but the story contains […]

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Working On Your Business, Not In It: The E-Myth Lesson Every Entrepreneur Needs (Updated 2026)

Mark Mason — Mon, 22 Mar 2010 15:47:12 +0000

If there is one book that changed how I think about building an online business, it is The E-Myth Revisited by Michael Gerber. I first read it in 2010 and I have returned to it many times since. The core lesson is deceptively simple: you need to work on your business, not just in it. […]

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Build Your Business Like McDonald’s: Systems That Scale (Updated 2026)

Mark Mason — Wed, 17 Mar 2010 18:33:58 +0000

One of the most influential business books I have ever read is The E-Myth Revisited by Michael Gerber. At its core, the book asks a simple question: how did McDonald's become the most successful franchise in the world? The answer has everything to do with how you should build your online business. The McDonald's Principle […]

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A Simple SEO Tutorial: The 80/20 Guide to Search Engine Optimization (Updated 2026)

Mark Mason — Fri, 19 Feb 2010 17:02:28 +0000

Someone once asked me for a simple explanation of search engine optimization. They were getting pages ranked on Google by focusing on keywords, but they did not really understand why it was working. I have been answering that question for over 16 years now, and the core answer has remained remarkably stable even as Google's […]

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Keep Things Simple: Why Adding Value Through Affiliate Marketing Still Works (Updated 2026)

Mark Mason — Wed, 17 Feb 2010 17:19:40 +0000

One of the most important lessons I have learned in 16 years of online business is that the best strategies are usually the simplest ones. I was reminded of this at one of the first marketing conferences I attended, where a presenter laid out a straightforward approach to building an online business through affiliate marketing […]

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Outsourcing Backlinks: How SEO Delegation Has Evolved Since 2010 (Updated 2026)

Mark Mason — Mon, 15 Feb 2010 15:59:21 +0000

In 2010, I wrote about a strategy that combined two of the most common questions I received: how do I rank in Google, and how do I outsource work in my business? The answer at the time was to hire a virtual assistant to manually build backlinks from a checklist of 5,000 link sources. That […]

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Sometimes It Just Takes a Coffee Cup: Keeping Your Business Goals Visible (Updated 2026)

Mark Mason — Thu, 11 Feb 2010 13:58:31 +0000

Back in early 2010, I stumbled onto one of the most effective motivation tricks I have ever used. It was not a book, a course, or a mastermind group. It was a coffee cup. The Coffee Cup Story At the time, I was working full-time as an engineering manager at a large electronics company in […]

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What I Learned from a Mastermind Group: Lessons from NAMS (Updated 2026)

Mark Mason — Sun, 31 Jan 2010 21:21:00 +0000

One of the most valuable experiences in my early internet marketing journey was sitting in a mastermind session at the Niche Affiliate Marketing System (NAMS) conference in Atlanta. About 20 of us gathered in a room with Mark Hendricks, who was one of the sharpest business minds I had encountered up to that point. The […]

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How to Set Goals for Your Online Business and Actually Follow Through (Updated 2026)

Mark Mason — Sat, 30 Jan 2010 22:54:15 +0000

At an internet marketing workshop in 2010, I watched a speaker named Kevin Riley do something simple that stuck with me for years. He asked the room a question that cut through all the excitement of a weekend conference: what are you actually going to do next week? Kevin recognized a pattern that every conference […]

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Social Media Marketing Strategies for Online Entrepreneurs (Updated 2026)

Mark Mason — Sat, 30 Jan 2010 19:50:38 +0000

Back in 2010, I watched a panel of experienced internet marketers debate whether social media was real or just a fad. The question seems almost quaint now. Social media is not just real, it has become one of the primary ways people discover content, build audiences, and drive revenue online. But here is what has […]

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What I Learned at My First Internet Marketing Conference: NAMS Atlanta (Updated 2026)

Mark Mason — Sat, 30 Jan 2010 15:11:00 +0000

In January 2010, I attended the Niche Affiliate Marketing System (NAMS) seminar in Atlanta, Georgia. It was one of the first internet marketing events I attended, and looking back over 16 years later, it was one of the most important investments I made in my business. Why This Conference Was Different Two things set NAMS […]

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Why Form an LLC for Your Online Business: What Solo Entrepreneurs Need to Know (Updated 2026)

Mark Mason — Mon, 18 Jan 2010 06:57:21 +0000

One of the most common questions I get from part-time entrepreneurs is whether they should form an LLC for their online business. I went through this decision myself in the early days of my internet marketing career, and what I found surprised me. The most popular reason people form LLCs, liability protection, may not work […]

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The Man in the Mirror: Taking Personal Responsibility for Your Online Business (Updated 2026)

Mark Mason — Fri, 08 Jan 2010 14:56:29 +0000

Every January, the internet fills with New Year's resolutions and fresh commitments to finally build that online business. And every March, most of those resolutions are forgotten. The difference between people who build successful businesses and people who do not comes down to something Michael Jackson sang about decades ago: it starts with the man […]

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What Is PLR Content? Private Label Rights Explained for Online Entrepreneurs (2026 Guide)

Mark Mason — Mon, 04 Jan 2010 17:36:00 +0000

When I first started building websites, I kept running into the acronym PLR and had no idea what it meant. If you are new to online business and feeling overwhelmed by the jargon, you are not alone. Let me break this down in plain English. What PLR Stands For PLR stands for Private Label Rights. […]

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Fail Fast, Grow Rich: Why Your Failed Projects Are Your Best Education

Mark Mason — Thu, 26 Nov 2009 05:14:24 +0000

Sometimes I read the success stories from internet marketers and wonder how everyone except me became an overnight sensation. The sales pages always highlight the incredible results. What they leave out is the graveyard of failed projects that came before. The truth is that successful entrepreneurs fail constantly. Thomas Edison failed thousands of times. Michael […]

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Nicole Dean on PLR Content: Expert Tips for Using Private Label Rights in Your Business

Mark Mason — Sat, 21 Nov 2009 21:13:11 +0000

One of the things I have always believed in is learning from people who are genuinely good at what they do. Back in 2009, I invited Nicole Dean to share her expertise on PLR content with my audience. Nicole had been running one of the most respected PLR businesses on the internet since 2006, and […]

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How to Use a Niche Keyword Tool: A Step-by-Step Case Study (Updated 2026)

Mark Mason — Sat, 14 Nov 2009 07:00:06 +0000

Back in 2009, I recorded a video demonstrating a niche keyword research tool called Micro Niche Finder. That specific tool no longer exists, but the process I walked through is exactly how successful niche marketers still find profitable keywords today. Here is the approach, updated for modern tools. The Niche Keyword Research Process The goal […]

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Is Your Social Bookmarking Tool Worth the Cost? How to Evaluate Business Software (2026)

Mark Mason — Thu, 29 Oct 2009 17:51:41 +0000

Back in 2009, I wrote about a tool called Firepow that helped manage multiple WordPress blogs from a single dashboard. I had 74 blogs at the time, and the tool saved me roughly 18 hours a month on updates alone. At any reasonable hourly rate, the tool paid for itself many times over. Firepow no […]

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Why Customer Service Matters in Affiliate Networks: Lessons from PepperJam (Updated 2026)

Mark Mason — Tue, 06 Oct 2009 19:40:05 +0000

Back in 2009, I wrote about an experience with PepperJam, an affiliate network that had dropped its eBay integration. While that specific situation is ancient history, the lesson I learned about choosing affiliate partners based on customer service has proven to be one of the most valuable insights from my early years in internet marketing. […]

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Lynn Terry Elite Mastermind Review: Why Internet Marketing Communities Matter

Mark Mason — Thu, 01 Oct 2009 13:16:49 +0000

Editor's note (2026): Lynn Terry's Elite Mastermind Forum operated during the early days of internet marketing communities. While the specific membership program reviewed here is no longer available in its original form, the principles behind why mastermind communities accelerate business growth are as relevant as ever. I'm keeping this review updated because the lessons apply […]

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Should You Invest in Internet Marketing Coaching?

Mark Mason — Thu, 17 Sep 2009 12:49:04 +0000

Updated 2026: I originally wrote this in 2009 after fielding dozens of emails from readers asking about internet marketing coaching. Seventeen years later, I still get the same questions. The coaching industry has exploded in size, which means there are more great coaches available and also more people you should avoid. Here is my honest […]

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AdSense vs Affiliate Links: Which Monetization Strategy Is Right for Your Site?

Mark Mason — Wed, 09 Sep 2009 19:02:14 +0000

Updated 2026: Back in 2009, I tackled a question from one of the internet marketing forums I moderated: should you mix affiliate links on an AdSense site? It was a common debate at the time. The answer then was “it depends, and you need to test.” That answer has not changed, but the landscape around […]

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Learning from Lynn Terry: Finding the Right Internet Marketing Mentor

Mark Mason — Fri, 28 Aug 2009 05:07:33 +0000

Updated 2026: In 2009, I wrote a short post about getting to know Lynn Terry and included a fun video of her opening a gag gift I sent. The underlying message was more important than the video: if you want to succeed in internet marketing, find successful people who share your values and learn from […]

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Internet Marketing Ethics: Why Your Conscience Should Guide Your Business

Mark Mason — Fri, 21 Aug 2009 16:14:17 +0000

Updated 2026: In 2009, I wrote a post about pausing a tutorial series because the CPA offer I had chosen felt ethically wrong. It was a colon cleansing free trial offer that paid well but relied on sneaky continuity billing and dubious health claims. I could not bring myself to promote it, even as a […]

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Info Product Success Formula Review: Lessons from a 2009 Info Marketing Course

Mark Mason — Sun, 09 Aug 2009 13:59:11 +0000

In 2009, I wrote a review of Josh Spaulding's Info Product Success Formula (IPSF), a 45-page PDF course about building an information product business. I helped Josh develop the product, I was a moderator in his coaching forum, and I promoted it as an affiliate. I want to be completely transparent about that history before […]

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What Is Apple Podcasts? Why Apple Still Has a Marketing Problem

Mark Mason — Wed, 05 Aug 2009 20:51:49 +0000

Updated 2026: In 2009, I had a conversation with a technically savvy person who thought iTunes was a paid music service and had never considered downloading it. I called my mom, who gave a similar answer. Both assumed iTunes was a music vending machine where you had to pay to get in. I argued that […]

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Internal Linking Tools: What Worked in 2009 and What Works Now

Mark Mason — Thu, 09 Jul 2009 17:10:09 +0000

Updated 2026: This post originally promoted Jon Leger's suite of link-building tools: 1-Way-Links, 3-Way-Links, and My-Way-Links. These were services designed to help website owners build backlinks through automated link exchange networks. All three products are long defunct, and the entire approach they represented has been obsolete for years. But the underlying question of how to […]

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Article Directory Submission: What We Learned from Automation Tools

Mark Mason — Mon, 22 Jun 2009 01:56:14 +0000

Updated 2026: This was the third installment in a video tutorial series about Automatic Article Submitter, a software tool that automated the process of submitting articles to online directories. The tool and the entire article directory ecosystem it served are completely defunct. But the lessons about content distribution and automation remain relevant. What Article Submission […]

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Keyword Research for Article Marketing: Lessons from the Automation Era

Mark Mason — Sun, 14 Jun 2009 19:49:55 +0000

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a defunct article marketing tool. The specific software is long gone, but this installment covered keyword research, and that topic is as important now as it was in 2009. The methods have evolved, but the fundamentals of finding what your audience […]

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Article Submission Tools and the Rise of Bum Marketing

Mark Mason — Fri, 12 Jun 2009 04:56:37 +0000

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a now-defunct tool for submitting articles to online directories. The software and the directory ecosystem it served are both history. But this installment introduced the concept of bum marketing, which is worth revisiting because it illustrates a timeless principle about building […]

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Article Marketing Software: A Review of What Worked and What We Learned

Mark Mason — Sat, 06 Jun 2009 20:03:55 +0000

Updated 2026: This post launched a multi-part video tutorial series about Automatic Article Submitter, article marketing software that automated the process of submitting content to article directories. Both the software and the article directory model are completely defunct. But the underlying strategies I discussed, particularly article marketing as a traffic source and the concept of […]

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Best Make Money Online Blogs: What Made the Good Ones Great

Mark Mason — Thu, 28 May 2009 20:13:00 +0000

Updated 2026: In 2009, I was nominated for a “Best Make Money Online Blog” contest and wrote a post that was part gratitude, part reflection on what made a good blog in the internet marketing space. Most of the blogs I mentioned are no longer active, and the contest itself is ancient history. But the […]

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Article Submitter Tools: Why They’re Obsolete (2026)

Mark Mason — Wed, 20 May 2009 22:06:52 +0000

Back in 2009, I was genuinely excited about Automatic Article Submitter. I ran a case study using the software to submit articles about chicken coops to article directories, and it actually drove traffic. At the time, article submission software felt like a breakthrough for internet marketers. That world is gone now, and it is not […]

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What Is Article Spinning? A History Lesson in Content Shortcuts

Mark Mason — Mon, 11 May 2009 15:43:03 +0000

Updated 2026: This post originally explained the mechanics of article spinning, a technique used to create multiple “unique” versions of a single article for submission to article directories. Article spinning was a common SEO tactic in 2009. Today it is widely recognized as a black hat technique that can get your site penalized. But the […]

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Email Marketing Lessons from Thai Food and Mexican Restaurants

Mark Mason — Tue, 05 May 2009 14:35:55 +0000

Updated 2026: In 2009, I wrote about two local restaurants that perfectly illustrated why email marketing matters for every business, online or offline. The story is about Thai food and Mexican food, but the lesson is about the most valuable asset any business can build: a direct relationship with its customers. The Thai Restaurant That […]

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Getting Started with Affiliate Marketing Training: What to Look For

Mark Mason — Wed, 29 Apr 2009 17:42:50 +0000

Updated 2026: This post originally reviewed Jimmy D. Brown's Affiliatenaire course, a membership-based affiliate marketing training program that launched in 2009. The course is no longer available, and the specific tactics it taught have been overtaken by changes in search engines and affiliate networks. But the broader discussion about what makes good affiliate training, and […]

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Building a Mini-Site Empire: The AdSense Strategy That Launched a Thousand Businesses

Mark Mason — Mon, 27 Apr 2009 14:45:30 +0000

Updated 2026: This post originally promoted a free video I created about building AdSense mini-sites based on Josh Spaulding's $5 Formula eBook. The video, the eBook, and the mini-site strategy itself are all artifacts of a different era. But the underlying concept of building small, focused websites that generate passive income is worth examining, because […]

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How to Outsource: A Guide for Part-Time Internet Entrepreneurs

Mark Mason — Sat, 18 Apr 2009 00:02:24 +0000

Updated 2026: In 2009, I wrote about hiring my first full-time virtual assistant and how outsourcing transformed my productivity almost overnight. The specific membership program I used to learn outsourcing is long gone, but the principles of effective outsourcing are more relevant than ever for part-time internet entrepreneurs. Why Outsourcing Matters for Part-Time Entrepreneurs When […]

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Automated Website Building: Then and Now

Mark Mason — Wed, 08 Apr 2009 14:34:12 +0000

Back in 2009, I was obsessed with the idea of building websites on autopilot. I ran a case study using Jon Leger's suite of tools — WebComp Analyst for keyword research, Instant Article Wizard for content creation, 1WayLinks and 3WayLinks for backlink building — all pointed at a fresh AdSense mini-site. My bold prediction? One […]

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SEO Competition Analysis: Why Counting Competing Pages Is the Wrong Metric

Mark Mason — Tue, 31 Mar 2009 20:00:48 +0000

Back in 2009, I noticed a persistent myth circulating in the internet marketing world: find niches with a low number of competing pages in Google, and you will rank easily. People were using the total number of search results as their primary measure of SEO difficulty. The logic seemed intuitive. Fewer competitors means easier to […]

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One Week Marketing Review: Lessons From a Beginner Affiliate Marketing Course

Mark Mason — Tue, 31 Mar 2009 15:21:34 +0000

In 2009, I recommended a product called One Week Marketing by Jennifer, known online as Pot Pie Girl. It was a beginner-friendly affiliate marketing course built around Squidoo and what was then called “bum marketing,” the practice of promoting affiliate products using free platforms and sweat equity instead of paid advertising. The product itself is […]

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Interview With Garry Conn: Lessons From a Content Machine

Mark Mason — Sun, 15 Mar 2009 23:35:09 +0000

Early in my blogging journey, I wrote a post comparing my blog to Garry Conn's and openly admitted he had me beat in every measurable way. That was not false modesty. When I met Garry, I had about 25 RSS subscribers, and my wife and I accounted for five of them. Garry was the person […]

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How To Get More Social Media Followers: Timeless Strategies

Mark Mason — Wed, 11 Mar 2009 20:52:20 +0000

I originally wrote this post as a tongue-in-cheek guide to getting Twitter followers back in 2009, when I had about 392 followers and zero credibility as a social media expert. I opened with a disclaimer that I was not a Twitter guru and did not even play one on TV. That honesty is still my […]

The post How To Get More Social Media Followers: Timeless Strategies appeared first on Late Night Internet Marketing Podcast with Mark Mason.

How To Get Started In Affiliate Marketing

Mark Mason — Tue, 10 Mar 2009 18:34:43 +0000

If you are reading this, chances are you have been thinking about affiliate marketing as a way to earn money online. Maybe you have heard the term thrown around on podcasts or in YouTube videos and you are wondering where to actually begin. After more than seventeen years in this space, I can tell you […]

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PL Secrets Review: Lessons From the Early Days of PLR Products

Mark Mason — Fri, 06 Mar 2009 03:58:27 +0000

Editor's note (2026): PL Secrets, the private label rights (PLR) membership service reviewed here, is no longer available. The specific product, pricing, and bonuses described in the original 2009 review are historical. However, the two core principles I discussed — the importance of owning your own products and the value of professional-quality landing pages — […]

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Comparing Your Blog to the Competition: How To Improve

Mark Mason — Mon, 02 Mar 2009 05:43:44 +0000

Early in my blogging career, I wrote a post asking whether my blog was better than my friend Garry Conn's site. The honest answer was no, and it was not even close. When I first met Garry, I had 25 RSS subscribers, and my wife and I were responsible for five of those. Garry had […]

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How To Make Money Offline With Your Internet Marketing Skills

Mark Mason — Fri, 27 Feb 2009 15:42:35 +0000

Internet marketing is an incredibly competitive space, especially if you are trying to compete in the make money online niche. The people you are up against are experts in SEO, content marketing, and paid advertising. They use the very skills they are selling to dominate the market. That is a tough position to compete from. […]

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Niche Keyword Research Tools: What Works Now

Mark Mason — Mon, 09 Feb 2009 16:44:35 +0000

In early 2009, I won second prize in the Micro Niche Finder video contest by showing how I built a BMW car parts affiliate site using eBay listings. It was a fun project, and Micro Niche Finder was a genuinely useful tool for its time. I used it alongside phpBay, a WordPress plugin that displayed […]

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How To Make Extra Money Online: A Realistic Guide

Mark Mason — Wed, 04 Feb 2009 10:58:40 +0000

I see this question everywhere, in forums, on social media, and in my email inbox: how can I make a few extra dollars online? Usually it comes from someone in a completely normal situation. Married, kids, full-time job, spouse working part-time, and they need an extra four hundred to six hundred dollars a month to […]

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What I Learned From a 30 Day Blogging Challenge

Mark Mason — Tue, 03 Feb 2009 07:03:32 +0000

Back in January 2009, I accepted a 30-day blogging challenge on the Warrior Forum issued by Colleen Slater. The rules were simple: publish something worthwhile on your blog every single day for 30 days straight. No excuses, no skipping, no phoning it in. At the time I was running MasonWorld.com and thought it would be […]

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When Social Media Goes MLM: Lessons From a Facebook App Called TextToChat

Mark Mason — Sun, 01 Feb 2009 16:04:51 +0000

In early 2009, I got one of those emails that makes you tilt your head sideways. Someone wanted me to check out a Facebook application called TextToChat. The app let people on your Facebook profile chat with you via text message. You would see a web-based chat window and the other person would communicate through […]

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