Comments on: MW003: Introduction to Information Products and Interview with Jonathan Leger https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/ Building Internet Businesses With Affiliate Marketing One Night At A Time Fri, 03 Apr 2026 12:28:07 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Mark Mason https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2084 Wed, 15 Sep 2010 06:07:20 +0000 http://www.masonworld.com/?p=1867#comment-2084 In reply to Jeff Zickgraf.

Jon is talking about the MSN OCI score (commercial intent). It’s part of their adLabs stuff. You can find it here.

I am never quite sure what to do with those numbers exactly — but clearly “free software” has a lower commercial intent score than “buy microsoft office student addition” — and the OCI score will reflect that.

]]> By: Jeff Zickgraf https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2083 Mon, 13 Sep 2010 17:48:12 +0000 http://www.masonworld.com/?p=1867#comment-2083 Hi Mark,

Thanks for the great information that you are providing in your podcasts. John mentioned an index that you can use to see how likely people are to purchase items based on the keyword they used in their search. I thought he said it was from MSN but I’m having trouble locating it. Could you provide a link?

Thanks a million for the great content you provide.

]]> By: Keith Rogers https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2082 Mon, 24 Aug 2009 20:40:29 +0000 http://www.masonworld.com/?p=1867#comment-2082 I like the bullet point layout of your show notes… I listed on the way to work today and was able to pull up all the sites tonight.

I’m just starting my first wordpress site for my Grandma… how long have you had wordpress site? What PLUGINS can you suggest? This would be a great show topic or post down the road.

]]> By: Mikael @ Retire Rich https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2081 Sun, 09 Aug 2009 08:22:40 +0000 http://www.masonworld.com/?p=1867#comment-2081 Great Podcast Mark. I must admit that even though I enjoy reading blog posts it is far more efficient to listen to podcasts because you can do it while also doing something else.

]]> By: Kevin Matthews https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2080 Fri, 07 Aug 2009 15:09:42 +0000 http://www.masonworld.com/?p=1867#comment-2080 Hi Mark,
Just want to let you know that I’ve been across to I-Tunes and posted your 1st recommendation!! I feel proud.

Heard you the first time on IBM with J & S and could immediately relate to what you stood for in the internet marketing arena . . . love your job but want something else to learn and succeed with.

Have listened to every podcast so far and can only wish that there were ‘daily updates’ . . even if, late at night!

You’ve inspired me to push ahead with starting my own internet business. Very early stages as yet, but (like you) I’ve enlisted the support and insight of my wife and we are developing this site for the UK.

It’s very early doors (UK expression) but I am confident that there is a niche that requires our solution.

Will keep you posted and also keep learning from your excellent advice!

Kevin

PS – currently moving servers so I can get some affiliate activity going on, so please ignore the stylesheet!!!

]]> By: SEOtraining https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2079 Fri, 07 Aug 2009 14:59:25 +0000 http://www.masonworld.com/?p=1867#comment-2079 Mark – thanks for the GREAT post. I do agree that they have a marketing problem as well from the perspective that their marketing is “one size fits all”… good in theory but not in practice. They could steal so much more market share if they did a better job of segmenting their market and focusing on key messaging strategies. Oh well, difficult to push for change when you’re seemingly successful.

]]> By: Michelle Adams https://www.latenightim.com/mw003-introduction-to-information-products-and-interview-with-jonathan-leger/#comment-2078 Thu, 06 Aug 2009 01:39:20 +0000 http://www.masonworld.com/?p=1867#comment-2078 Great interview Mark, I really enjoyed listening to Jon and love the way he spoke so candidly about making money online. Looking forward to the next podcast.

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