Comments on: How to Find a Niche: The Complete Guide for 2026

By: pharris1

pharris1 — Sat, 02 Jul 2016 14:30:14 +0000

Hey Mark: Just discovered you through JLD podcast. Glad I did. I’ve read through some articles and started some research and had some questions. I’ve some keyword research on niches in collectibles. Most have only a few if no advertisers on google but have several thousand listings on Amazon and Ebay. Some have high volume, low competition keywords. They seem to fit your criteria. My question is this: even though google doesn’t have strong list of pd advertisers is there potential here since ebay and amazon have so many listings for products in this area? Peter

By: tuttirutta

tuttirutta — Tue, 07 Apr 2015 11:16:10 +0000

Hi and thanks for your entire site! I was wondering how you actually do the keyword search, and how you determine wether the keyword has enough searchers and low competition? Thanks!
RT

By: mistrin

mistrin — Sun, 14 Sep 2014 16:46:03 +0000

Thanks so much for sharing that info Mark.
Regards,
Neville

By: masonworld

masonworld — Sun, 14 Sep 2014 12:09:08 +0000

mistrin Sure. If you rank #1 for a term and have a great page title that people want to click on, you might be able to get a third of the searchers to click through to your site. The percentage falls off fast the lower you rank. BUT — on a good site, a good page will rank for all kinds of other keywords that you never expected — and that is really hard to predict. So, I look at 30% of the search volume as sort of a minimum amount of traffic that I might get if I can rank number 1. Make any sense?

By: mistrin

mistrin — Sun, 14 Sep 2014 10:30:31 +0000

That’s very true – makes sense. Would it make sense then to ask if there Is a minimum ratio of visitors to search volume that I should target? Thanks – Neville.

By: masonworld

masonworld — Wed, 10 Sep 2014 22:47:22 +0000

mistrin Thanks for your comment. First, the “competition” reported by the Google tool is advertiser competition — not search ranking competition. How large your search volume needs to be depends on how many visitors you need. If you are selling a $10,000 product with a certain conversion rate, you need a certain amount of visitors to hit a certain income goal. If you are selling a $10 product with different conversion rates, that requires a different number of searchers to hit your goals. So, it depends on what you are doing. Does that make sense? Thanks! Mark

By: mistrin

mistrin — Wed, 10 Sep 2014 19:04:15 +0000

Hi Mark,I’ve found this article very helpful.Thanks for taking the time to share this information. I was wondering if you could provide some more detail on your comment “large enough search volumes”.I know competition is generally ranked high, low, med, but what kind of numbers would you expect for search volume?

By: Baby Names

Baby Names — Fri, 03 Jan 2014 13:45:35 +0000

Hi Mark, thanks for sharing this awesome list.

By: Mark Mason

Mark Mason — Wed, 02 Oct 2013 18:14:56 +0000

In reply to Alexandre Raymundo. Certainly the Amazon best seller list is a AWESOME place to find niche ideas. Then you need to determine what the competition looks like, do keyword research, etc. In other words, you can get starting ideas from Amazon, but you still need to do some additional research.

By: Alexandre Raymundo

Alexandre Raymundo — Fri, 06 Sep 2013 21:11:57 +0000

Hello Mark, thanks for this wonderful guide. I was wondering, would it be a good strategy to go to a website such as Amazon.com and look for the section “Best sellers”, in order to find a profitable item that has lots of traffic? If so, one could start from there when building his website. What do you think about that?

Cheers!
Alexandre

By: Alexandre Raymundo

Alexandre Raymundo — Fri, 06 Sep 2013 21:11:20 +0000

Cheers!
Alex

By: Mark Mason

Mark Mason — Mon, 29 Jul 2013 03:19:05 +0000

In reply to Pam.

Right idea, Pam. The best answer is to look at the profit that you can expect — which is a multiplication problem. You are right that you need to sell fewer $10 items than $50 items to make $1000. That means fewer conversions are needed. But the other side of the coin is how many visitors do you have that might convert?

If you have 1000 visitors that are looking for a $10 item, and you can convert at 5% (50 conversions per thousand) because the item is so cheap, then you make $500. You might be tempted to target a $100 item instead, so that you only need 5 conversions. But your conversion percentage will typically be lower as items get more expensive (depending on the traffic source) and you may have less traffic to begin with for the expensive item depending on the niche.

So, it’s not really the commission you should look at, it’s the total profit in the end.

Thanks for the comment!

Regards,
Mark

By: Pam

Pam — Mon, 29 Jul 2013 00:38:27 +0000

So… why not just find the niche(s) with the most expensive items that people buy online? You wouldn’t have to have as many conversions.