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Internet Marketing Ethics: Why Your Conscience Should Guide Your Business

by Mark Mason | Aug 21, 2009 | Internet Marketing

Updated 2026: In 2009, I wrote a post about pausing a tutorial series because the CPA offer I had chosen felt ethically wrong. It was a colon cleansing free trial offer that paid well but relied on sneaky continuity billing and dubious health claims. I could not bring...

Info Product Success Formula Review: Lessons from a 2009 Info Marketing Course

by Mark Mason | Aug 9, 2009 | Internet Marketing

In 2009, I wrote a review of Josh Spaulding's Info Product Success Formula (IPSF), a 45-page PDF course about building an information product business. I helped Josh develop the product, I was a moderator in his coaching forum, and I promoted it as an affiliate. I...

What Is Apple Podcasts? Why Apple Still Has a Marketing Problem

by Mark Mason | Aug 5, 2009 | Internet Marketing

Updated 2026: In 2009, I had a conversation with a technically savvy person who thought iTunes was a paid music service and had never considered downloading it. I called my mom, who gave a similar answer. Both assumed iTunes was a music vending machine where you had...

Internal Linking Tools: What Worked in 2009 and What Works Now

by Mark Mason | Jul 9, 2009 | Internet Marketing, Video

Updated 2026: This post originally promoted Jon Leger's suite of link-building tools: 1-Way-Links, 3-Way-Links, and My-Way-Links. These were services designed to help website owners build backlinks through automated link exchange networks. All three products are long...

Article Directory Submission: What We Learned from Automation Tools

by Mark Mason | Jun 21, 2009 | Internet Marketing, Video

Updated 2026: This was the third installment in a video tutorial series about Automatic Article Submitter, a software tool that automated the process of submitting articles to online directories. The tool and the entire article directory ecosystem it served are...

Keyword Research for Article Marketing: Lessons from the Automation Era

by Mark Mason | Jun 14, 2009 | Internet Marketing, Video

Updated 2026: This post was part of a tutorial series about Automatic Article Submitter, a defunct article marketing tool. The specific software is long gone, but this installment covered keyword research, and that topic is as important now as it was in 2009. The...
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