Products Archives

Project Management Software for Online Entrepreneurs: From 5PM to Modern Tools (Updated 2026)

Mark Mason — Fri, 07 May 2010 15:22:18 +0000

When you start outsourcing tasks in your online business, you quickly discover that email is a terrible project management system. I learned this the hard way years ago when I had close to ten virtual assistants working on various parts of my business — programming, web design, content writing, link building, transcription — and trying […]

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ClickBank Secrets: What Worked Then and What Works Now in Affiliate Marketing

Mark Mason — Mon, 23 Mar 2009 21:30:05 +0000

In 2009, I promoted a product called ClickBank Cash Secrets to my email list. It was a training course for people getting started with affiliate marketing on the ClickBank platform. I went through the materials, found them solid if not groundbreaking, and shared my honest assessment with readers. That specific product is long gone, but […]

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Sales Letter Copywriting: Lessons From Rewriting My First Sales Page

Mark Mason — Wed, 18 Mar 2009 22:01:09 +0000

One of the most humbling experiences in internet marketing is getting feedback on your first sales page. In 2009, I posted my sales letter for Niche AdSense Themes on the Warrior Forum and Digital Point Forums and asked for honest criticism. The internet delivered. One commenter described my headline as a “confusing wreck.” A friend […]

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Using Opt-Ins to Increase List Subscriptions

Mark Mason — Tue, 18 Nov 2008 06:27:31 +0000

If you have been building an email list for any length of time, you know the tension: you want more subscribers, but you do not want to annoy your existing readers. Popup opt-in forms work, but they can feel aggressive. The solution is smarter targeting. The Opt-In Dilemma Back when I first started experimenting with […]

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The Importance Of Your Email List

Mark Mason — Thu, 30 Oct 2008 11:00:42 +0000

If there is one piece of advice I could give to every online entrepreneur, it would be this: build your email list. I have been saying it since 2008 and it is more true in 2026 than it has ever been. Social media algorithms change, search engine rankings fluctuate, and advertising costs rise. But your […]

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5 Common Outsourcing Mistakes That Kill Your Productivity

Mark Mason — Wed, 10 Sep 2008 11:01:05 +0000

The ultimate goal of outsourcing is to build a more profitable business while keeping yourself sane. But outsourcing done poorly can actually make things worse. You spend more money, get worse results, and end up doing the work yourself anyway. After years of working with freelancers and virtual assistants, I have seen the same mistakes […]

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Commission Blueprint Review: PPC Affiliate Marketing with Google Ads and ClickBank

Mark Mason — Thu, 28 Aug 2008 13:42:43 +0000

Back in 2008, I dropped $77 on Commission Blueprint, a video course that taught how to make money promoting ClickBank products using Google AdWords (now called Google Ads). I stayed up until the early hours watching all 14 videos and wrote my honest impressions. This was one of my earliest product reviews, and I want […]

The post Commission Blueprint Review: PPC Affiliate Marketing with Google Ads and ClickBank appeared first on Late Night Internet Marketing Podcast with Mark Mason.

Niche AdSense Lessons: What My First Product Launch Taught Me About Sales Pages

Mark Mason — Wed, 30 Jul 2008 11:00:14 +0000

In 2008, I launched my first digital product: Niche Adsense Themes for WordPress. It was a collection of WordPress themes designed to maximize Google AdSense earnings on niche sites. The product itself was solid. The sales page was not. This post is part two of my product launch lessons learned series, and it covers the […]

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Outsourcing for Niche Sites: Why You Cannot Afford to Do Everything Yourself

Mark Mason — Wed, 23 Jul 2008 11:00:50 +0000

When I built my first digital product, a set of niche WordPress themes, I tried to do everything myself. Graphics, CSS, HTML templates, sales copy, marketing. After burning through weeks of evenings and weekends on tasks I was mediocre at, I finally hired out the graphics and HTML work for under two hundred dollars. The […]

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How to Use Audience Engagement to Create Better Content

Mark Mason — Tue, 15 Jul 2008 15:04:15 +0000

Early in my blogging journey, I wrote a multi-part series about launching my first digital product. When I asked readers what they wanted to hear about next, the response was overwhelming. People wanted to know about the entire process: product creation, outsourcing, packaging, pricing, sales pages, payment processing, and marketing. That single question shaped weeks […]

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Lessons from Launching My First Digital Product: A Niche Site Case Study

Mark Mason — Mon, 14 Jul 2008 16:40:40 +0000

In the summer of 2008, I launched my first digital product after about eight months of working on internet marketing as a part-time hobby. It was a set of WordPress themes designed for niche AdSense sites. The product generated a thousand dollars in its first ten days. The sales letter was terrible. The marketing was […]

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