SEO Archives

7 Serious SEO Copywriting Mistakes That Kill Your Rankings and Conversions (Updated 2026)

Mark Mason — Mon, 23 Aug 2010 16:12:14 +0000

As an affiliate marketer, your ability to write pre-sales copy that ranks in search engines and converts visitors into buyers can make or break your campaigns. Getting this balance right is hard — and getting it wrong is incredibly common, especially among beginners. These are the most common SEO copywriting mistakes I have seen over […]

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Building Backlinks: What Still Works for SEO in 2026

Mark Mason — Tue, 30 Mar 2010 14:29:57 +0000

Link building has been a cornerstone of search engine optimization since the early days of Google. When I first wrote about building backlinks in 2010, the tactics were straightforward: submit to directories, exchange links, drop comments on blogs, and watch your rankings climb. The fundamentals of why backlinks matter have not changed, but almost everything […]

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Building Links and Ranking in Google: What Still Works in 2026

Mark Mason — Wed, 11 Nov 2009 15:42:42 +0000

Back in 2009, I wrote that there were really only two things you needed to know about ranking in Google. Looking at that advice more than 15 years later, I am struck by how much of it still holds up, even as Google's algorithm has become dramatically more sophisticated. The Two Things That Still Matter […]

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Understanding Off-Page SEO and the Nofollow Attribute

Mark Mason — Thu, 08 Jan 2009 14:35:47 +0000

If you want your website to rank in Google, you need to understand two fundamental categories of SEO: on-page and off-page. On-page SEO is about the content and structure of your own pages. Off-page SEO is about everything that happens outside your website that signals to Google how important and trustworthy your content is. The […]

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The Power Of Backlinks For SEO

Mark Mason — Mon, 27 Oct 2008 15:50:40 +0000

One thing I know for sure about Google search rankings is that it is nearly impossible to know anything for sure about Google search rankings. The algorithm is a moving target. What worked last year might not work this year. What the SEO community believes today might be debunked tomorrow. But through all the changes […]

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Simple SEO Guide: The Fundamentals That Still Work in 2026

Mark Mason — Mon, 07 Jul 2008 21:02:52 +0000

I have been answering the same SEO question since 2008: how do I get my website to rank in Google? The specific tactics have evolved, but the fundamentals are surprisingly durable. If you are new to search engine optimization, here is the simple framework that still works. On-Page SEO: What Google Sees on Your Page […]

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