Great question. To target a keyword, you need to think about “on page SEO” and “off page SEO”. SEO is geek for Search Engine Optimization.

Here is the “simple” version:

http://www.masonworld.com/seo/simple-seo-how-to/

Hope that helps.

Mark

Quick question for you…How to you target your specific keyword? For instance, you chose keyword Lean Guitar Basics and are trying to get your page ranked high for that keyword. But how do you know that you are not optimizing for Keyword Learn Guitar Now instead or How to Play Guitar?

Thanks! Only rule is no paid traffic and no artificial backlinks from the blogs that are reporting the progress. The duel is between T and P….I am just along for the ride. I think they will compare based on who makes the most money. I will personally be reporting all of my expenses and earnings (and I am sure pat will too).

Thanks! Next update coming shortly.

Nice to see your progress in this challenge. Thanks for the detailed write-up. I’m participating as well but only from the sidelines. I’m taking Corbett Barr’s (freepursuits.com) course and applying what I’ve learned. You’ve outlined some great ideas that I plan on implementing, such as use of PLR and some of your upcoming To-dos. Looking forward to more updates.

Great update on the niche duel! It’s a great concept, and there’s a lot to learn. Most IMers are very hesitant to share KW research and URLs (myself included), so hats off to you for being so transparent.

I just found your blog last week through Pat Flynn, and I look forward to following you, Tyrone, and Pat along the journey.

I may have missed this somewhere in the ‘duel rules,’ but how is the winner determined?

Right — I’d say about 20% unique (but this is hard to measure exactly).

I believe the most important thing is to change the title tag (make sure you do not use the same title as the PLR article was given when created). Google puts a lot of weight on the title tag.

After that, I just make sure the content helps my reader and try to “touch” most of the sentences in some way — adding some here and there as well.

Mark

And your site is already on page 4 of google for learn guitar basics. Awesome!

Ahhhhhhhhhhhh. Makes sense now. How do you find PLR sites to buy? Sounds like a great option. Then just tweak and split up the content. And your guitar site looks great!

So you dont really use the PLR content as is… You make it unique. On a percentage bases how much do you think you change ?

Do you also use PLR content for things like article marketing ?

Yikes — sorry about that. Private Label Rights content. It refers to content that is created by someone else that you (and others buy). With PLR, many people may end up with the same content, so you should “adapt it” to your voice and your needs, making it unique.

That was a lot of info to swallow all at once, but I’m happy you taken on the challenge of beating two of the best marketers online.

I think your game plan is excellent, and I wish you the best..I will be watching… I should have joined this dual but I have too much going on at this present time.

“TrafficColeman “Signing Off”

Thanks — congrats on the new site. Both tools use the adwords database for KW research, so the data is similar. I should do a comparison.